Page Teardown, home

Tue Nov 3, 2026 · rubric v1.0, pre-calibration

Last night's homepages, scored

Pages scored
2
Average
34.0/40
Hard fails
0
Not captured
2

Best homepage last night

HelloFresh

40out of 40, Strong

Food & meal kits · Product-led

Headline 5/5: Both checks pass. Product category in view: Photos of plated meals (tacos, rice dish, salad) plus copy "Cook up 100+ mouthwatering meals"; no modal covers the viewport.

Lowest score last night

QVC

22out of 40, Weak

Department & mass · Storefront

Headline 1/5: 0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; fine print names QVC but no product or category word, only presenters pictured. Hero offer: Primary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand.

Every homepage, ranked

  1. 1Blue NileJewelry34/40Strong
  2. 2ZALESJewelry34/40Strong
  • 33 to 40
  • 24 to 32
  • under 24
  • a 1 on Trust or Technical hygiene

Not captured

  • JARED JewelersJewelryThe site blocked our capture browser.
  • KAYJewelryThe site blocked our capture browser.

Sister sites: Inbox Teardown scores retail marketing email, and Social Teardown scores retail social posts.