Homepage scorecard · Tue Nov 3, 2026
Old Navy
Verdict · rubric v1.0, pre-calibration
Solid
31/40
- Lowest dimension
- Call to action, 1/5
Dimensions
- HeadlineJudgment
1 of 2 checks pass. Product category in view: Cookie modal covers about 60% of viewport, under 80%; visible nav tabs name only brands (Gap, Banana Republic)…
- Value & differentiationJudgment
All 3 checks pass. Concrete benefit: Promo bar states "Free shipping on orders $50+ for Encore Members" and "Extra 20% Off in App only", which gives a minimum spend number.
- Design & hierarchyBoth
3 of 5 checks pass. Single focal point: Hero pink block is mostly covered by the cookie modal; only the "Early Black Friday" headline shows amid stacked banners… Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: "Early Black Friday Deals from $8 + Extra 20% Off in App only" and "Search for your fave" go beyond pure stock phrases.
- Call to actionBoth
0 of 2 checks pass. Main button in first screen: fail. Main button label: Only "SHOP NOW" in the promo bar is a text link, not button-styled; "Ask Navy" and "OPEN" are the visible controls…
- RelevanceBoth
Both checks pass. Guest access: Sign In or Join Now is optional; the page does not require an account, and the visitor can search and shop as a guest.
- TrustBoth
Both checks pass. Logo in header: "OLD NAVY" wordmark clearly visible in the header at the top.
- Technical hygieneCheck
3 of 5 checks pass. Page heading: fail. Text size: fail.
Checks
- FailProduct category in viewCookie modal covers about 60% of viewport, under 80%; visible nav tabs name only brands (Gap, Banana Republic), search says "Search for your fave"; no product or category word visible.
- FailPage heading
- PassLive hero text
- PassHero offerUnobstructed promo bar reads "Early Black Friday Deals from $8 + Extra 20% Off in App only" and hero headline "Early Black Friday".
- FailHeading in first screen
- FailText size
- FailSingle focal pointHero pink block is mostly covered by the cookie modal; only the "Early Black Friday" headline shows amid stacked banners, so no hero reaches 40%.
- FailMain button in first screen
- FailMain button labelOnly "SHOP NOW" in the promo bar is a text link, not button-styled; "Ask Navy" and "OPEN" are the visible controls, not imperative verbs on the main hero.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"OLD NAVY" wordmark clearly visible in the header at the top.
- PassOverlay size
- PassFirst screen unobstructedCookie/privacy notice covers about 60% of the viewport with no email or SMS field; it is a statutory privacy notice, not a promotional signup.
- PassPage load
- PassConcrete benefitPromo bar states "Free shipping on orders $50+ for Encore Members" and "Extra 20% Off in App only", which gives a minimum spend number.
- PassStore-specific benefit"Encore Members" is the store's own loyalty program, tied to free shipping at $50+; "Ask Navy" is its own feature.
- PassOffer terms"Deals from $8", "Extra 20% Off", "Exclusions apply" and "Details" links show amounts and terms; free shipping shows "$50+" and "Details".
- PassOriginal wording"Early Black Friday Deals from $8 + Extra 20% Off in App only" and "Search for your fave" go beyond pure stock phrases.
- PassTyposNo misspelled words or grammar errors visible in banners, header or privacy notice text.
- PassGuest accessSign In or Join Now is optional; the page does not require an account, and the visitor can search and shop as a guest.
- PassCurrency and region
- PassContact or help link
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