Homepage scorecard · Tue Nov 3, 2026

Article

Verdict · rubric v1.0, pre-calibration

Strong

36/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Article homepage on Nov 3, 2026, phone, above the fold
Nov 3, 2026 · phone, above the fold
Homepage URL
https://www.article.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie notice covers about 50% of viewport; unobstructed hero says "SHOP SOFAS & LOVESEATS" and "sofa soulmate", naming the category.

  • Value & differentiationJudgment

    2 of 3 checks pass. Capped at 2/5 by Offer terms. Offer terms: Promo bar offers "a free Interior Design Plan" with no amount, minimum, end date or details label.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Headline "Find your material match." and "your sofa soulmate is just a click away" are original wordplay.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button outside overlay is "SHOP SOFAS & LOVESEATS", starting with imperative "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: Visitor can shop via "SHOP SOFAS & LOVESEATS" with no sign-in required; account icon is only a header link.

  • TrustBoth

    Both checks pass. Logo in header: "ARTICLE." wordmark clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewCookie notice covers about 50% of viewport; unobstructed hero says "SHOP SOFAS & LOVESEATS" and "sofa soulmate", naming the category.
  • FailPage heading
  • PassLive hero text
  • PassHero offerUnobstructed hero "Find your material match." with sofa and leather copy and a shop button presents a product campaign.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointHero image with "Find your material match." headline and button dominates the unobstructed area; cookie notice is a bottom panel.
  • PassMain button in first screen
  • PassMain button labelMost prominent button outside overlay is "SHOP SOFAS & LOVESEATS", starting with imperative "Shop".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"ARTICLE." wordmark clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedBottom cookie notice with Reject All, Customize, Accept All and no email field; covers under 60% of the height.
  • PassPage load
  • PassConcrete benefitHero mentions "soft, cozy fabrics" and "leathers" as materials, and the promo bar offers a free Interior Design Plan from stylists.
  • PassStore-specific benefitThe "free Interior Design Plan" from "our stylists" is the store's own service, not a typical competitor claim.
  • FailOffer termsPromo bar offers "a free Interior Design Plan" with no amount, minimum, end date or details label.
  • PassOriginal wordingHeadline "Find your material match." and "your sofa soulmate is just a click away" are original wordplay.
  • PassTyposNo misspellings or grammar errors in the visible text, including the cookie notice.
  • PassGuest accessVisitor can shop via "SHOP SOFAS & LOVESEATS" with no sign-in required; account icon is only a header link.
  • PassCurrency and region
  • PassContact or help link

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