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Homepage scorecard · Tue Nov 3, 2026

Royal Caribbean

Verdict · rubric v1.0, pre-calibration

Strong

36/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Royal Caribbean homepage on Nov 3, 2026, phone, above the fold
Nov 3, 2026 · phone, above the fold
Homepage URL
https://www.royalcaribbean.com/
Vertical
Other
Kind
Product-led

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie panel covers about 40% of the viewport, so no 80% overlay.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Only "CRUISES AS LOW AS $249", a price. No feature, guarantee or other checkable claim outside the cookie layer.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "DEAL DROP" is a distinctive campaign name and "CRUISES AS LOW AS $249" names the offer in its own words.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button is the yellow "Shop now", which begins with the imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: "Shop now" is visible, with only an account icon in the header. No sign-in wall or returning-customer greeting.

  • TrustBoth

    Both checks pass. Logo in header: "ROYAL CARIBBEAN" wordmark and crown-anchor logo are legible in the top bar and header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • PassProduct category in viewCookie panel covers about 40% of the viewport, so no 80% overlay. Unobstructed part shows "CRUISES AS LOW AS $249" headline and Royal Caribbean tab.
  • FailPage heading
  • PassLive hero text
  • PassHero offerUnobstructed hero reads "DEAL DROP" and "CRUISES AS LOW AS $249" with a "Shop now" button, a clear promotional offer.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointFull-bleed swimmer hero with large "DEAL DROP" headline and yellow button dominates the unobstructed area, with clear figure-ground priority.
  • PassMain button in first screen
  • PassMain button labelMost prominent button is the yellow "Shop now", which begins with the imperative verb "Shop".
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"ROYAL CARIBBEAN" wordmark and crown-anchor logo are legible in the top bar and header.
  • PassOverlay size
  • PassFirst screen unobstructedOnly a bottom cookie notice with no email field covers roughly 40% of the viewport, under 60%, so it passes.
  • PassPage load
  • FailConcrete benefitOnly "CRUISES AS LOW AS $249", a price. No feature, guarantee or other checkable claim outside the cookie layer.
  • PassOffer termsThe deal shows an amount, "CRUISES AS LOW AS $249", which counts as a term.
  • PassOriginal wording"DEAL DROP" is a distinctive campaign name and "CRUISES AS LOW AS $249" names the offer in its own words.
  • PassTyposAll visible text, including the cookie notice, is spelled correctly and grammatical.
  • PassGuest access"Shop now" is visible, with only an account icon in the header. No sign-in wall or returning-customer greeting.
  • PassCurrency and region
  • PassContact or help link

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