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Homepage scorecard · Tue Nov 3, 2026

Wayfair

Verdict · rubric v1.0, pre-calibration

Strong

34/40

Lowest dimension
Call to action, 1/5
Screenshot of the Wayfair homepage on Nov 3, 2026, phone, above the fold
Nov 3, 2026 · phone, above the fold
Homepage URL
https://www.wayfair.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Christmas trees pictured in hero, shoe cabinet and tree in tiles, and headline text "Christmas tree market"; no modal covers the page.

  • Value & differentiationJudgment

    2 of 3 checks pass. Store-specific benefit: Only claim is "fast & free shipping" (badge "Wayfair Delivers"), which most retailers also claim; the discount is generic.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "The Christmas tree market" is a named campaign in its own words, not a stock phrase.

  • Call to actionBoth

    0 of 2 checks pass. Main button in first screen: fail. Main button label: Most prominent control is an unlabeled purple arrow circle under the hero headline; no verb-labeled button visible.

  • RelevanceBoth

    Both checks pass. Guest access: Products and offers are visible with a search box; account icon is present but no sign-in required or greeting.

  • TrustJudgment

    The check passes. Logo in header: Purple "wayfair" wordmark clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewChristmas trees pictured in hero, shoe cabinet and tree in tiles, and headline text "Christmas tree market"; no modal covers the page.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero "The Christmas tree market" and promo bar "UP TO 70% OFF | HOLIDAY FLASH SALE" present active seasonal campaign.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointChristmas tree hero banner fills about 40% of viewport with white headline over photo, clear priority over the promo bar and tiles.
  • FailMain button in first screen
  • FailMain button labelMost prominent control is an unlabeled purple arrow circle under the hero headline; no verb-labeled button visible.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerPurple "wayfair" wordmark clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS modal or discount dialog; page content is fully visible.
  • PassPage load
  • PassConcrete benefitBadge reads "fast & free shipping" and promo bar gives "UP TO 70% OFF"; free shipping is a checkable service claim.
  • FailStore-specific benefitOnly claim is "fast & free shipping" (badge "Wayfair Delivers"), which most retailers also claim; the discount is generic.
  • PassOffer termsPromo bar shows "UP TO 70% OFF" amount, and hero carries "*Some exclusions apply" label.
  • PassOriginal wording"The Christmas tree market" is a named campaign in its own words, not a stock phrase.
  • PassTyposNo misspellings or grammar errors in visible text such as "Find anything home..." and "Holiday Flash Sale".
  • PassGuest accessProducts and offers are visible with a search box; account icon is present but no sign-in required or greeting.
  • PassCurrency and region

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