Homepage scorecard · Tue Nov 3, 2026
Purple
Verdict · rubric v1.0, pre-calibration
Strong
33/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: Banner reads "Queen mattresses from $999" and images show mattresses, and the chat bubble covers only a small part of the viewport.
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: After closing the popup: Visible claims are "Refer & get $100", "Queen mattresses from $999", and "10 YEARS OF BETTER", mostly discounts and praise. "Less pain.
- Design & hierarchyBoth
3 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: Email signup modal "Sign up for 10% OFF" with an email field interrupts the viewport.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: "10th Anniversary Sale" and "Queen mattresses from $999" name the offer in its own words, and the tagline "Less pain.
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: Most prominent button is the white "Shop sale" pill, which starts with the verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: The modal asks only for an email for a discount, which is not a sign-in wall; it has a close X.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: Purple wordmark with tagline "Less pain. Better sleep." is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewAfter closing the popup: Banner reads "Queen mattresses from $999" and images show mattresses, and the chat bubble covers only a small part of the viewport.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Unobstructed hero says "10th Anniversary Sale" and "Queen mattresses from $999" with a "Shop sale" button.
- PassHeading in first screen
- FailText size
- PassSingle focal pointAfter closing the popup: Navy sale card and collage image below it are large, but they stack together with promo bar, and a chat bubble overlaps. The sale card plus collage dominate over 40%.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: Most prominent button is the white "Shop sale" pill, which starts with the verb "Shop".
- PassSearch in first screen
- PassMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: Purple wordmark with tagline "Less pain. Better sleep." is clearly legible in the header.
- FailOverlay size
- FailFirst screen unobstructedEmail signup modal "Sign up for 10% OFF" with an email field interrupts the viewport.
- PassPage load
- FailConcrete benefitAfter closing the popup: Visible claims are "Refer & get $100", "Queen mattresses from $999", and "10 YEARS OF BETTER", mostly discounts and praise. "Less pain. Better sleep." is a general promise.
- PassOffer termsAfter closing the popup: Sale shows an amount "from $999" plus a "Details" link, and the promo bar shows "$100".
- PassOriginal wordingAfter closing the popup: "10th Anniversary Sale" and "Queen mattresses from $999" name the offer in its own words, and the tagline "Less pain. Better sleep." is a recognizable phrase.
- PassTyposVisible text such as "Sign up for 10% OFF an adjustable base with your mattress purchase" and "Enter your email address" has no errors.
- PassGuest accessThe modal asks only for an email for a discount, which is not a sign-in wall; it has a close X.
- PassCurrency and region
- PassContact or help link
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