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Homepage scorecard · Tue Nov 3, 2026

Ruggable

Verdict · rubric v1.0, pre-calibration

Strong

37/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Ruggable homepage on Nov 3, 2026, phone, above the fold
Nov 3, 2026 · phone, above the fold
Homepage URL
https://ruggable.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Hero photo shows a living room with armchair, sofa, coffee table and rug, with no overlay; furniture and rugs are visible as products.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Only "Up to 40% Off", "Last Chance Hosting Sale" and "Preparing For Guests" appear; no feature, material or guarantee claim, just a sale.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Last Chance Hosting Sale" and "Preparing For Guests" tie the sale to a hosting occasion, beyond stock phrases like "Up to 40% Off".

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button is the red "SHOP SALE", which begins with the imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: Hero with "Shop Sale" button is usable without signing in; no welcome-back greeting or sign-in wall, only standard header icons.

  • TrustBoth

    Both checks pass. Logo in header: "Ruggable" wordmark is clearly legible in the white header at the top.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • PassProduct category in viewHero photo shows a living room with armchair, sofa, coffee table and rug, with no overlay; furniture and rugs are visible as products.
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero headline "Last Chance Hosting Sale" and "Up to 40% Off" with a "Shop Sale" button presents a promotional offer.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointFull-width hero image with large white "Up to 40% Off" text and red button fills most of the viewport, clear priority.
  • PassMain button in first screen
  • PassMain button labelMost prominent button is the red "SHOP SALE", which begins with the imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"Ruggable" wordmark is clearly legible in the white header at the top.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS signup modal or discount dialog; only a promo bar, header and hero are visible.
  • PassPage load
  • FailConcrete benefitOnly "Up to 40% Off", "Last Chance Hosting Sale" and "Preparing For Guests" appear; no feature, material or guarantee claim, just a sale.
  • PassOffer termsOffer shows its amount: "Up to 40% Off" in both the promo bar and the hero.
  • PassOriginal wording"Last Chance Hosting Sale" and "Preparing For Guests" tie the sale to a hosting occasion, beyond stock phrases like "Up to 40% Off".
  • PassTyposAll visible text, including "Last Chance Hosting Sale" and "Preparing For Guests", is spelled correctly with no grammar errors.
  • PassGuest accessHero with "Shop Sale" button is usable without signing in; no welcome-back greeting or sign-in wall, only standard header icons.
  • PassCurrency and region
  • PassContact or help link

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