Homepage scorecard · Tue Nov 3, 2026

QVC

Verdict · rubric v1.0, pre-calibration

Weak

22/40

Lowest dimension
Headline, 1/5
Screenshot of the QVC homepage on Nov 3, 2026, phone, above the fold
Nov 3, 2026 · phone, above the fold
Homepage URL
https://www.qvc.com/
Vertical
Department & mass
Kind
Storefront

Dimensions

  • HeadlineJudgment

    0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; fine print names QVC but no product or category word, only presenters pictured. Hero offer: Primary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand.

  • Value & differentiationJudgment

    The check fails. Concrete benefit: All visible text is on the modal layer, which does not count; nothing outside it states a claim.

  • Design & hierarchyBoth

    1 of 5 checks pass. Capped at 2/5 by Overlay size. Single focal point: Viewport is covered by a full-screen email form modal with an email field and "CONTINUE" button. First screen unobstructed: Full-viewport promotional email signup modal: "15% Off Your Order with email sign-up*" with email field.

  • Copy & voiceJudgment

    1 of 2 checks pass. Original wording: No marketing copy is visible outside the modal; all text is on the layer, which does not count.

  • Call to actionBoth

    1 of 2 checks pass. Main button label: Only button is "CONTINUE" on the modal overlay; no button-styled CTA outside the overlay is visible.

  • RelevanceBoth

    Both checks pass. Guest access: Modal asks only for an email for a discount with a close X; no sign-in or account required.

  • TrustBoth

    1 of 2 checks pass. Logo in header: No logo or wordmark at the top; "QVC" appears only in small fine print text, not as a rendered logo.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • FailProduct category in viewFull-screen email signup modal covers the viewport; fine print names QVC but no product or category word, only presenters pictured.
  • PassPage heading
  • PassLive hero text
  • FailHero offerPrimary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand.
  • FailHeading in first screen
  • PassText size
  • FailSingle focal pointViewport is covered by a full-screen email form modal with an email field and "CONTINUE" button.
  • PassMain button in first screen
  • FailMain button labelOnly button is "CONTINUE" on the modal overlay; no button-styled CTA outside the overlay is visible.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • FailLogo in headerNo logo or wordmark at the top; "QVC" appears only in small fine print text, not as a rendered logo.
  • FailOverlay size
  • FailFirst screen unobstructedFull-viewport promotional email signup modal: "15% Off Your Order with email sign-up*" with email field.
  • PassPage load
  • FailConcrete benefitAll visible text is on the modal layer, which does not count; nothing outside it states a claim.
  • FailOriginal wordingNo marketing copy is visible outside the modal; all text is on the layer, which does not count.
  • PassTyposVisible text on the modal, including "We're So Happy You're Here" and the fine print, has no misspellings or grammar errors.
  • PassGuest accessModal asks only for an email for a discount with a close X; no sign-in or account required.
  • PassCurrency and region
  • PassContact or help link

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