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Homepage scorecard · Tue Nov 3, 2026

DICK'S Sporting Goods

Verdict · rubric v1.0, pre-calibration

Strong

34/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the DICK'S Sporting Goods homepage on Nov 3, 2026, phone, above the fold
Nov 3, 2026 · phone, above the fold
Homepage URL
https://www.dickssportinggoods.com/
Vertical
Outdoor & sporting goods
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: No modal covers the page; shoes are pictured on their own in the hero, with "Top Shoes" headline and pills like "Hoodies & Sweatpants".

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Only discounts, category names and a points sign-in appear; the app banner is an overlay. There is no checkable product or service claim.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Holiday Deal Dash" is a recognizable turn of phrase, and "Sign In to Earn Points" says something specific beyond stock copy.

  • Call to actionBoth

    1 of 2 checks pass. Main button label: Most prominent button-styled control outside overlays is "GET $20 OFF" coupon tag, a discount tag; "Shop Now" is only a text link.

  • RelevanceBoth

    Both checks pass. Guest access: Products and categories are visible with search and pills. "Sign In to Earn Points" is optional and the visitor can shop without signing in.

  • TrustBoth

    Both checks pass. Logo in header: The green "DICK'S" logo is clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Text size: fail.

Checks

  • PassProduct category in viewNo modal covers the page; shoes are pictured on their own in the hero, with "Top Shoes" headline and pills like "Hoodies & Sweatpants".
  • PassPage heading
  • PassLive hero text
  • PassHero offerPromo bar "2 Days Only! Holiday Deal Dash: Up to 50% Off" and hero "Top Shoes" campaign with "New Arrivals" are visible.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointThe green "Top Shoes" hero card fills most of the lower viewport with clear figure-ground, though a banner and pills sit above it.
  • PassMain button in first screen
  • FailMain button labelMost prominent button-styled control outside overlays is "GET $20 OFF" coupon tag, a discount tag; "Shop Now" is only a text link. GET button is in app banner overlay.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerThe green "DICK'S" logo is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS signup modal. There is only an app download banner at the bottom and a "GET $20 OFF" tag, which is not a signup form.
  • PassPage load
  • FailConcrete benefitOnly discounts, category names and a points sign-in appear; the app banner is an overlay. There is no checkable product or service claim.
  • PassOffer termsThe promo bar shows "Up to 50% Off" and "Valid thru 11/3/26". The hero tag "GET $20 OFF" shows an amount.
  • PassOriginal wording"Holiday Deal Dash" is a recognizable turn of phrase, and "Sign In to Earn Points" says something specific beyond stock copy.
  • PassTyposNo misspellings or grammar errors are visible. "Hoodies & Sweatpa" is only cut off at the screen edge.
  • PassGuest accessProducts and categories are visible with search and pills. "Sign In to Earn Points" is optional and the visitor can shop without signing in.
  • PassCurrency and region
  • PassContact or help link

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