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Homepage scorecard · Tue Nov 3, 2026

Rare Beauty

Verdict · rubric v1.0, pre-calibration

Strong

39/40

Lowest dimension
Value & differentiation, 4/5
Screenshot of the Rare Beauty homepage on Nov 3, 2026, phone, above the fold
Nov 3, 2026 · phone, above the fold
Homepage URL
https://www.rarebeauty.com/
Vertical
Beauty & personal care
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Hero shows two women applying makeup brush and holding lip gloss; no modal covers 80%, cookie banner is about 23% of height.

  • Value & differentiationJudgment

    2 of 3 checks pass. Store-specific benefit: Only concrete claim is free shipping over $50, which most stores offer; "Demi x Selena" is a name, not a claim.

  • Design & hierarchyBoth

    All 5 checks pass. Single focal point: Full-width hero photo of two women with "Demi x Selena" headline fills most of the unobstructed area with clear priority.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Hero copy "True friends know exactly how to make each other" is a distinctive turn of phrase beyond stock lines.

  • Call to actionBoth

    Both checks pass. Main button label: "SHOP NOW" link in the promo bar begins with an imperative verb; no competing hero button is visible.

  • RelevanceBoth

    Both checks pass. Guest access: Hero and "SHOP NOW" are visible with no sign-in gate; only an account icon in the header.

  • TrustBoth

    Both checks pass. Logo in header: "Rare Beauty" wordmark is clearly legible in the header.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • PassProduct category in viewHero shows two women applying makeup brush and holding lip gloss; no modal covers 80%, cookie banner is about 23% of height.
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero reads "NEW | LIMITED TIME" and "Demi x Selena" as a product campaign; promo bar offers free shipping.
  • PassHeading in first screen
  • PassText size
  • PassSingle focal pointFull-width hero photo of two women with "Demi x Selena" headline fills most of the unobstructed area with clear priority.
  • PassMain button in first screen
  • PassMain button label"SHOP NOW" link in the promo bar begins with an imperative verb; no competing hero button is visible.
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"Rare Beauty" wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedOnly a bottom cookie notice with "Do not sell or share" and "Accept" appears; no email or SMS signup modal.
  • PassPage load
  • PassConcrete benefitPromo bar states "FREE STANDARD SHIPPING W/ $50 ORDER", a checkable claim with a number.
  • FailStore-specific benefitOnly concrete claim is free shipping over $50, which most stores offer; "Demi x Selena" is a name, not a claim.
  • PassOffer termsFree shipping offer shows its minimum spend: "W/ $50 ORDER".
  • PassOriginal wordingHero copy "True friends know exactly how to make each other" is a distinctive turn of phrase beyond stock lines.
  • PassTyposNo misspellings visible; hero sentence is cut off at the banner edge, which is not counted as an error.
  • PassGuest accessHero and "SHOP NOW" are visible with no sign-in gate; only an account icon in the header.
  • PassCurrency and region
  • PassContact or help link

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