Page Teardown, home

Tue Nov 3, 2026 · rubric v1.0, pre-calibration

Last night's homepages, scored

Pages scored
9
Average
34.4/40
Hard fails
0
Not captured
0

Best homepage last night

HelloFresh

40out of 40, Strong

Food & meal kits · Product-led

Headline 5/5: Both checks pass. Product category in view: Photos of plated meals (tacos, rice dish, salad) plus copy "Cook up 100+ mouthwatering meals"; no modal covers the viewport.

Lowest score last night

QVC

22out of 40, Weak

Department & mass · Storefront

Headline 1/5: 0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; fine print names QVC but no product or category word, only presenters pictured. Hero offer: Primary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand.

Every homepage, ranked

  1. 1Bed Bath & BeyondHome & furnishings38/40Strong
  2. 2RuggableHome & furnishings37/40Strong
  3. 3ArticleHome & furnishings36/40Strong
  4. 4SaatvaHome & furnishings35/40Strong
  5. 5ParachuteHome & furnishings34/40Strong
  6. 6WayfairHome & furnishings34/40Strong
  7. 7PurpleHome & furnishings33/40Strong
  8. 8Williams SonomaHome & furnishings33/40Strong
  9. 9BrooklinenHome & furnishings30/40Solid
  • 33 to 40
  • 24 to 32
  • under 24
  • a 1 on Trust or Technical hygiene

Sister sites: Inbox Teardown scores retail marketing email, and Social Teardown scores retail social posts.