Homepage scorecard · Tue Nov 3, 2026
Athleta
Verdict · rubric v1.0, pre-calibration
Solid
27/40
- Lowest dimension
- Headline, 2/5

Dimensions
- HeadlineJudgment
1 of 2 checks pass. Product category in view: After closing the popup: Headline "30% OFF COZY PICKS" gives no product category; people in headlamps at night show no clear product. Nav lists only brand names.
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: After closing the popup: Only discounts and names appear: "20% off your first purchase", "30% OFF COZY PICKS". No feature, material or guarantee stated.
- Design & hierarchyBoth
2 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: Modal 'Score 15% off* when you sign up for emails and texts.' with 'Get 15% Off' button interrupts the viewport. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: "YOUR HOLIDAY HEAD START." and "COZY PICKS" are a recognizable turn of phrase, not only stock copy.
- Call to actionBoth
1 of 2 checks pass. Main button in first screen: fail.
- RelevanceBoth
Both checks pass. Guest access: No sign-in wall or returning-customer greeting; the modal asks for email signup and has a close X, and the account icon is optional.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: "ATHLETA" wordmark is clearly legible in the header.
- Technical hygieneCheck
3 of 5 checks pass. Page heading: fail. Text size: fail.
Checks
- FailProduct category in viewAfter closing the popup: Headline "30% OFF COZY PICKS" gives no product category; people in headlamps at night show no clear product. Nav lists only brand names.
- FailPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Hero copy reads "YOUR HOLIDAY HEAD START." and "30% OFF COZY PICKS", a seasonal promotional offer.
- FailHeading in first screen
- FailText size
- PassSingle focal pointAfter closing the popup: Blue hero block with "30% OFF COZY PICKS" plus the image below dominate the content area; promo bars above are small.
- FailMain button in first screen
- PassMain button labelAfter closing the popup: "Shop Now" is an underlined link-style CTA beginning with the verb Shop; no filled button, but it is the primary CTA.
- PassSearch in first screen
- PassMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: "ATHLETA" wordmark is clearly legible in the header.
- FailOverlay size
- FailFirst screen unobstructedModal 'Score 15% off* when you sign up for emails and texts.' with 'Get 15% Off' button interrupts the viewport.
- PassPage load
- FailConcrete benefitAfter closing the popup: Only discounts and names appear: "20% off your first purchase", "30% OFF COZY PICKS". No feature, material or guarantee stated.
- PassOffer termsAfter closing the popup: "30% OFF" shows an amount with "Exclusions apply."; the promo bar shows "20% off" with a "Details" link.
- PassOriginal wordingAfter closing the popup: "YOUR HOLIDAY HEAD START." and "COZY PICKS" are a recognizable turn of phrase, not only stock copy.
- PassTyposAll visible text is spelled correctly; 'YOUR HOLIDAY HEAD START.' is a correct phrase and the modal copy is grammatical.
- PassGuest accessNo sign-in wall or returning-customer greeting; the modal asks for email signup and has a close X, and the account icon is optional.
- PassCurrency and region
- PassContact or help link
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