Page Teardown, home

Tue Nov 3, 2026 · rubric v1.0, pre-calibration

Last night's homepages, scored

Pages scored
21
Average
33.1/40
Hard fails
0
Not captured
3

Best homepage last night

HelloFresh

40out of 40, Strong

Food & meal kits · Product-led

Headline 5/5: Both checks pass. Product category in view: Photos of plated meals (tacos, rice dish, salad) plus copy "Cook up 100+ mouthwatering meals"; no modal covers the viewport.

Lowest score last night

QVC

22out of 40, Weak

Department & mass · Storefront

Headline 1/5: 0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; fine print names QVC but no product or category word, only presenters pictured. Hero offer: Primary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand.

Every homepage, ranked

  1. 1Rare BeautyBeauty & personal care39/40Strong
  2. 2Bed Bath & BeyondHome & furnishings38/40Strong
  3. 3RuggableHome & furnishings37/40Strong
  4. 4ArticleHome & furnishings36/40Strong
  5. 5Kohl’sDepartment & mass36/40Strong
  6. 6Blue NileJewelry34/40Strong
  7. 7DICK'S Sporting GoodsOutdoor & sporting goods34/40Strong
  8. 8e.l.f. CosmeticsBeauty & personal care34/40Strong
  9. 9ParachuteHome & furnishings34/40Strong
  10. 10WayfairHome & furnishings34/40Strong
  11. 11ZALESJewelry34/40Strong
  12. 12Banana RepublicApparel & footwear33/40Strong
  13. 13CotopaxiOutdoor & sporting goods33/40Strong
  14. 14GapApparel & footwear33/40Strong
  15. 15Williams SonomaHome & furnishings33/40Strong
  16. 16J.CrewApparel & footwear32/40Solid
  17. 17EverlaneApparel & footwear31/40Solid
  18. 18Old NavyApparel & footwear31/40Solid
  19. 19BrooklinenHome & furnishings30/40Solid
  20. 20AthletaApparel & footwear27/40Solid
  21. 21QVCDepartment & mass22/40Weak
  • 33 to 40
  • 24 to 32
  • under 24
  • a 1 on Trust or Technical hygiene

Held for review

  • Rothy'sApparel & footwearScore held for review.

Not captured

  • JARED JewelersJewelryThe site blocked our capture browser.
  • KAYJewelryThe site blocked our capture browser.
  • realtor.comOtherThe site blocked our capture browser.

Sister sites: Inbox Teardown scores retail marketing email, and Social Teardown scores retail social posts.