Best homepage last night
HelloFresh
40out of 40, StrongHeadline 5/5: Both checks pass. Product category in view: Photos of plated meals (tacos, rice dish, salad) plus copy "Cook up 100+ mouthwatering meals"; no modal covers the viewport.
Tue Nov 3, 2026 · rubric v1.0, pre-calibration
Last night's homepages, scored
- Pages scored
- 4
- Average
- 36.0/40
- Hard fails
- 0
- Not captured
- 3
Lowest score last night
QVC
22out of 40, WeakHeadline 1/5: 0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; fine print names QVC but no product or category word, only presenters pictured. Hero offer: Primary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand.
Every homepage, ranked
- 1HelloFreshFood & meal kits40/40Strong
- Rare BeautyBeauty & personal care39/40Strong
- Bed Bath & BeyondHome & furnishings38/40Strong
- RuggableHome & furnishings37/40Strong
- ArticleHome & furnishings36/40Strong
- Kohl’sDepartment & mass36/40Strong
- 2Royal CaribbeanOther36/40Strong
- 3SaatvaHome & furnishings35/40Strong
- Blue NileJewelry34/40Strong
- DICK'S Sporting GoodsOutdoor & sporting goods34/40Strong
- DockerOther34/40Strong
- e.l.f. CosmeticsBeauty & personal care34/40Strong
- ParachuteHome & furnishings34/40Strong
- WayfairHome & furnishings34/40Strong
- ZALESJewelry34/40Strong
- Banana RepublicApparel & footwear33/40Strong
- CotopaxiOutdoor & sporting goods33/40Strong
- GapApparel & footwear33/40Strong
- 4PurpleHome & furnishings33/40Strong
- Williams SonomaHome & furnishings33/40Strong
- J.CrewApparel & footwear32/40Solid
- EverlaneApparel & footwear31/40Solid
- Old NavyApparel & footwear31/40Solid
- BrooklinenHome & furnishings30/40Solid
- AthletaApparel & footwear27/40Solid
- QVCDepartment & mass22/40Weak
No homepages match these filters.
- 33 to 40
- 24 to 32
- under 24
- a 1 on Trust or Technical hygiene
Held for review
- Rothy'sApparel & footwearScore held for review.
Not captured
- JARED JewelersJewelryThe site blocked our capture browser.
- KAYJewelryThe site blocked our capture browser.
- realtor.comOtherThe site blocked our capture browser.
Sister sites: Inbox Teardown scores retail marketing email, and Social Teardown scores retail social posts.