Homepage scorecard · Thu Nov 12, 2026
Wayfair
Verdict · rubric v1.0, pre-calibration
Solid
29/40
- Lowest dimension
- Call to action, 1/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Mattress photo on a bed, "mattresses and pillows" copy, plus fridge and equipment product images and a "THE HOLIDAY SHOP" bar…
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: Visible text only gives discounts, category names and "Select items only"; no feature, material, guarantee or checkable product claim.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
1 of 2 checks pass. Original wording: Copy is "Up to 60% OFF mattresses and pillows", "Early Black Friday", "THE HOLIDAY SHOP"…
- Call to actionBoth
0 of 2 checks pass. Main button in first screen: fail. Main button label: Only CTA is an unlabeled purple circular arrow button in the hero…
- RelevanceBoth
Both checks pass. Guest access: Products, deals and search are visible with no sign-in demand; account icon is just a header link.
- TrustJudgment
The check passes. Logo in header: Purple "wayfair" wordmark with logo icon is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Page heading: fail.
Checks
- PassProduct category in viewMattress photo on a bed, "mattresses and pillows" copy, plus fridge and equipment product images and a "THE HOLIDAY SHOP" bar; no overlay present.
- FailPage heading
- PassLive hero text
- PassHero offerHero reads "Up to 60% OFF mattresses and pillows" and "up to 70% OFF: Early Black Friday", clear promotional campaigns.
- FailHeading in first screen
- PassText size
- PassSingle focal pointSealy mattress hero banner spans about 40% of the viewport with a clear image and offer card; no modal blocks it.
- FailMain button in first screen
- FailMain button labelOnly CTA is an unlabeled purple circular arrow button in the hero; the other prominent controls are carousel arrows and the search button with no verb label.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerPurple "wayfair" wordmark with logo icon is clearly legible in the header.
- PassOverlay size
- PassFirst screen unobstructedNo email or SMS signup modal or discount dialog is visible; the page loads unobstructed.
- PassPage load
- FailConcrete benefitVisible text only gives discounts, category names and "Select items only"; no feature, material, guarantee or checkable product claim.
- PassOffer termsOffers show amounts: "Up to 60% OFF" and "up to 70% OFF", plus "Select items only."
- FailOriginal wordingCopy is "Up to 60% OFF mattresses and pillows", "Early Black Friday", "THE HOLIDAY SHOP"; stock discount phrases with no distinct turn of phrase.
- PassTyposAll visible text is correctly spelled; "EARLY BLACK FRIDAY" ticker is cut at the edge, which is not an error.
- PassGuest accessProducts, deals and search are visible with no sign-in demand; account icon is just a header link.
- PassCurrency and region
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