Homepage scorecard · Thu Nov 12, 2026

Wayfair

Verdict · rubric v1.0, pre-calibration

Solid

29/40

Lowest dimension
Call to action, 1/5
Screenshot of the Wayfair homepage on Nov 12, 2026, phone, above the fold
Nov 12, 2026 · phone, above the fold
Homepage URL
https://www.wayfair.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Mattress photo on a bed, "mattresses and pillows" copy, plus fridge and equipment product images and a "THE HOLIDAY SHOP" bar…

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Visible text only gives discounts, category names and "Select items only"; no feature, material, guarantee or checkable product claim.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    1 of 2 checks pass. Original wording: Copy is "Up to 60% OFF mattresses and pillows", "Early Black Friday", "THE HOLIDAY SHOP"…

  • Call to actionBoth

    0 of 2 checks pass. Main button in first screen: fail. Main button label: Only CTA is an unlabeled purple circular arrow button in the hero…

  • RelevanceBoth

    Both checks pass. Guest access: Products, deals and search are visible with no sign-in demand; account icon is just a header link.

  • TrustJudgment

    The check passes. Logo in header: Purple "wayfair" wordmark with logo icon is clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewMattress photo on a bed, "mattresses and pillows" copy, plus fridge and equipment product images and a "THE HOLIDAY SHOP" bar; no overlay present.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero reads "Up to 60% OFF mattresses and pillows" and "up to 70% OFF: Early Black Friday", clear promotional campaigns.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointSealy mattress hero banner spans about 40% of the viewport with a clear image and offer card; no modal blocks it.
  • FailMain button in first screen
  • FailMain button labelOnly CTA is an unlabeled purple circular arrow button in the hero; the other prominent controls are carousel arrows and the search button with no verb label.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerPurple "wayfair" wordmark with logo icon is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS signup modal or discount dialog is visible; the page loads unobstructed.
  • PassPage load
  • FailConcrete benefitVisible text only gives discounts, category names and "Select items only"; no feature, material, guarantee or checkable product claim.
  • PassOffer termsOffers show amounts: "Up to 60% OFF" and "up to 70% OFF", plus "Select items only."
  • FailOriginal wordingCopy is "Up to 60% OFF mattresses and pillows", "Early Black Friday", "THE HOLIDAY SHOP"; stock discount phrases with no distinct turn of phrase.
  • PassTyposAll visible text is correctly spelled; "EARLY BLACK FRIDAY" ticker is cut at the edge, which is not an error.
  • PassGuest accessProducts, deals and search are visible with no sign-in demand; account icon is just a header link.
  • PassCurrency and region

Think we got this wrong? Email support@pageteardown.com. We reply within 2 business days and fix confirmed errors within 7.