Homepage scorecard · Thu Nov 12, 2026
Saatva
Verdict · rubric v1.0, pre-calibration
Strong
35/40
- Lowest dimension
- Design & hierarchy, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: Hero headline "Luxury Mattresses Made Affordable" and button "Shop all mattresses" name the category…
- Value & differentiationJudgment
2 of 3 checks pass. Store-specific benefit: After closing the popup: "Handcrafted mattresses" is a generic claim; 15% off is a sitewide discount. No own program, guarantee or number visible; close call.
- Design & hierarchyBoth
3 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: A promotional email signup modal covers the whole viewport: "SAVE AN EXTRA $50" with "Email Address" field.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: "Luxury Mattresses Made Affordable" and "handcrafted mattresses, bedding & furniture at the most comfortable prices" are not stock phrases.
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: Most prominent button "Shop all mattresses" begins with imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: Modal asks only for an email for offers and has a close X at top right; no sign-in or account required.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: "saatva" wordmark is legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewAfter closing the popup: Hero headline "Luxury Mattresses Made Affordable" and button "Shop all mattresses" name the category; cookie notice covers about 35% of viewport, not 80%.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Unobstructed hero and promo bar present "Luxury Mattresses Made Affordable" and "15% off Orders $1K+" Black Friday offer.
- PassHeading in first screen
- FailText size
- PassSingle focal pointAfter closing the popup: Hero block with large headline, subhead and white button over ocean image fills most of the unobstructed area; clear figure-ground.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: Most prominent button "Shop all mattresses" begins with imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: "saatva" wordmark is legible in the header.
- FailOverlay size
- FailFirst screen unobstructedA promotional email signup modal covers the whole viewport: "SAVE AN EXTRA $50" with "Email Address" field.
- PassPage load
- PassConcrete benefitAfter closing the popup: Promo bar "15% off Orders $1K+" is a discount; "handcrafted mattresses" in subhead is a process claim outside the overlay.
- FailStore-specific benefitAfter closing the popup: "Handcrafted mattresses" is a generic claim; 15% off is a sitewide discount. No own program, guarantee or number visible; close call.
- PassOffer termsAfter closing the popup: Promo bar shows amount "15% off", minimum "Orders $1K+", end date "Ends 11/12" and a "More Info" link.
- PassOriginal wordingAfter closing the popup: "Luxury Mattresses Made Affordable" and "handcrafted mattresses, bedding & furniture at the most comfortable prices" are not stock phrases.
- PassTyposVisible text such as "The best gift? Exclusive offers and expert sleep tips—sign up now" has no misspelling or clear grammar error.
- PassGuest accessModal asks only for an email for offers and has a close X at top right; no sign-in or account required.
- PassCurrency and region
- PassContact or help link
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