Homepage scorecard · Thu Nov 12, 2026
Ruggable
Verdict · rubric v1.0, pre-calibration
Strong
40/40
- Lowest dimension
- Headline, 5/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Hero shows a plaid rug on a living room floor, and promo bar names "Easy Care Wool"; the rug is a visible product…
- Value & differentiationJudgment
Both checks pass. Concrete benefit: Promo bar "Introducing Easy Care Wool" names a material, wool, with an easy care feature; the rest is holiday theming.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: Headline "Joy To Your Floors" is a distinctive turn of phrase, not a stock retail line.
- Call to actionBoth
Both checks pass. Main button label: Most prominent button reads "SHOP HOLIDAY", beginning with imperative verb Shop.
- RelevanceBoth
Both checks pass. Guest access: Hero offers "SHOP HOLIDAY" and "SHOP NEW" buttons with no sign-in or membership required; no account-specific greeting.
- TrustBoth
Both checks pass. Logo in header: "Ruggable" wordmark is clearly legible in the centre of the header.
- Technical hygieneCheck
All 5 checks pass.
Checks
- PassProduct category in viewHero shows a plaid rug on a living room floor, and promo bar names "Easy Care Wool"; the rug is a visible product, though not named as a category.
- PassPage heading
- PassLive hero text
- PassHero offerHero headline "Joy To Your Floors" with "SHOP HOLIDAY" and "SHOP NEW" buttons presents a seasonal campaign.
- FailHeading in first screen
- PassText size
- PassSingle focal pointFull-width holiday hero image with headline and two buttons fills most of the viewport, clearly dominant over the thin promo bar and header.
- PassMain button in first screen
- PassMain button labelMost prominent button reads "SHOP HOLIDAY", beginning with imperative verb Shop.
- PassSearch in first screen
- PassMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"Ruggable" wordmark is clearly legible in the centre of the header.
- PassOverlay size
- PassFirst screen unobstructedNo email or SMS signup modal or discount dialog is visible; the page is fully open.
- PassPage load
- PassConcrete benefitPromo bar "Introducing Easy Care Wool" names a material, wool, with an easy care feature; the rest is holiday theming.
- PassStore-specific benefit"Easy Care Wool" reads as the store's own named product line, not a generic category claim.
- PassOriginal wordingHeadline "Joy To Your Floors" is a distinctive turn of phrase, not a stock retail line.
- PassTyposVisible text reads "Introducing Easy Care Wool", "Joy To Your Floors", "Bring Holiday Home" with no misspellings or grammar errors.
- PassGuest accessHero offers "SHOP HOLIDAY" and "SHOP NEW" buttons with no sign-in or membership required; no account-specific greeting.
- PassCurrency and region
- PassContact or help link
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