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Homepage scorecard · Thu Nov 12, 2026

Royal Caribbean

Verdict · rubric v1.0, pre-calibration

Strong

39/40

Lowest dimension
Technical hygiene, 4/5
Screenshot of the Royal Caribbean homepage on Nov 12, 2026, phone, above the fold
Nov 12, 2026 · phone, above the fold
Homepage URL
https://www.royalcaribbean.com/
Vertical
Other
Kind
Product-led

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie panel covers about 40% of viewport, not 80%. Unobstructed hero shows only pool loungers and a sale; no cruise or vacation word…

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: "Up to $150 credit to spend onboard" and "3rd and 4th guests sail free" are specific checkable claims beyond a plain discount.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "BEAT THE CLOCK" and "3rd and 4th guests sail free" are own wording beyond stock phrases.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button is yellow "Shop now", beginning with imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: "Shop now" button is visible; account icon is only optional; no sign-in demanded or returning customer greeting.

  • TrustBoth

    Both checks pass. Logo in header: Royal Caribbean crown-and-anchor logo and "ROYAL CARIBBEAN" wordmark visible in header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • PassProduct category in viewCookie panel covers about 40% of viewport, not 80%. Unobstructed hero shows only pool loungers and a sale; no cruise or vacation word, though "Sail free" and "Cruises" tab appear.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero copy: "BLACK FRIDAY BEAT THE CLOCK", "UP TO $950 OFF", "+ 3rd and 4th guests sail free" with sale countdown.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointSingle full-width hero image with offer text and yellow button dominates the unobstructed area; cookie panel is secondary.
  • PassMain button in first screen
  • PassMain button labelMost prominent button is yellow "Shop now", beginning with imperative verb "Shop".
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerRoyal Caribbean crown-and-anchor logo and "ROYAL CARIBBEAN" wordmark visible in header.
  • PassOverlay size
  • PassFirst screen unobstructedBottom cookie notice covers about 40% of viewport, no email or SMS field; not a promotional signup modal.
  • PassPage load
  • PassConcrete benefit"Up to $150 credit to spend onboard" and "3rd and 4th guests sail free" are specific checkable claims beyond a plain discount.
  • PassStore-specific benefit"3rd and 4th guests sail free" and "Cyber Bonus" onboard credit are the cruise line's own offers, not generic claims.
  • PassOffer termsOffers show amounts ("$950 OFF", "$150 credit") and a countdown "Sale ends in 19 Hrs : 18 Min : 57 Sec".
  • PassOriginal wording"BEAT THE CLOCK" and "3rd and 4th guests sail free" are own wording beyond stock phrases.
  • PassTyposNo misspellings or grammar errors visible in hero, countdown or cookie text.
  • PassGuest access"Shop now" button is visible; account icon is only optional; no sign-in demanded or returning customer greeting.
  • PassCurrency and region
  • PassContact or help link

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