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Homepage scorecard · Thu Nov 12, 2026

Rothy's

Verdict · rubric v1.0, pre-calibration

Strong

33/40

Lowest dimension
Call to action, 1/5
Screenshot of the Rothy's homepage on Nov 12, 2026, phone, above the fold
Nov 12, 2026 · phone, above the fold
Homepage URL
https://rothys.com/
Vertical
Apparel & footwear
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Three fleece-lined slippers held in a hand are pictured prominently, with no modal covering the page.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Only "UP TO 30% OFF", "ON EVERY WISHLIST" and "One gift. A lot of very happy people."; no feature, material or checkable claim.

  • Design & hierarchyBoth

    All 5 checks pass. Single focal point: One large hero image of stacked slippers on red fills most of the viewport below the header, with clear headline priority.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "ON EVERY WISHLIST" and "One gift. A lot of very happy people." are distinctive phrasing, not stock retail lines.

  • Call to actionBoth

    0 of 2 checks pass. Main button in first screen: fail. Main button label: A white button is cut off at the bottom edge with no label visible; only the promo link "SHOP FINAL FEW" shows, which is not button-styled.

  • RelevanceBoth

    Both checks pass. Guest access: Products and a shop link are visible with no sign-in wall or returning-customer greeting.

  • TrustBoth

    Both checks pass. Logo in header: "ROTHY'S" wordmark clearly legible in the header at top left.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • PassProduct category in viewThree fleece-lined slippers held in a hand are pictured prominently, with no modal covering the page.
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero "ON EVERY WISHLIST" holiday gift campaign plus promo bar "UP TO 30% OFF" and "SHOP FINAL FEW".
  • PassHeading in first screen
  • PassText size
  • PassSingle focal pointOne large hero image of stacked slippers on red fills most of the viewport below the header, with clear headline priority.
  • FailMain button in first screen
  • FailMain button labelA white button is cut off at the bottom edge with no label visible; only the promo link "SHOP FINAL FEW" shows, which is not button-styled.
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"ROTHY'S" wordmark clearly legible in the header at top left.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS modal or popup; only promo bar, header and hero are visible.
  • PassPage load
  • FailConcrete benefitOnly "UP TO 30% OFF", "ON EVERY WISHLIST" and "One gift. A lot of very happy people."; no feature, material or checkable claim.
  • PassOffer termsPromo bar shows the amount "UP TO 30% OFF" and a "Terms" link.
  • PassOriginal wording"ON EVERY WISHLIST" and "One gift. A lot of very happy people." are distinctive phrasing, not stock retail lines.
  • PassTyposAll visible text is spelled correctly; "WISHLIST" is a standard word and the sentences are grammatical.
  • PassGuest accessProducts and a shop link are visible with no sign-in wall or returning-customer greeting.
  • PassCurrency and region
  • PassContact or help link

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