Homepage scorecard · Thu Nov 12, 2026
QVC
Verdict · rubric v1.0, pre-calibration
Weak
22/40
- Lowest dimension
- Headline, 1/5

Dimensions
- HeadlineJudgment
0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; only fine print names QVC, and people photos on the layer show no product category. Hero offer: Primary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand.
- Value & differentiationJudgment
The check fails. Concrete benefit: All visible text is on the modal layer, which does not count; nothing is visible outside it.
- Design & hierarchyBoth
1 of 5 checks pass. Capped at 2/5 by Overlay size. Single focal point: A full-screen form modal with email field and "CONTINUE" covers the whole viewport; no underlying hero is visible. First screen unobstructed: Promotional email signup modal with "Email Address" field and "15% Off" fills the viewport.
- Copy & voiceJudgment
1 of 2 checks pass. Original wording: All marketing copy is on the modal layer, which is excluded; no copy is visible outside it.
- Call to actionBoth
1 of 2 checks pass. Main button label: Only visible button is "CONTINUE" on the overlay; no button-styled CTA outside overlays is visible.
- RelevanceBoth
Both checks pass. Guest access: Modal asks only for an email for a discount, with a close X; no sign-in or account required.
- TrustBoth
1 of 2 checks pass. Logo in header: No logo or wordmark at the top; "QVC" appears only in small fine print, not as a header wordmark.
- Technical hygieneCheck
All 5 checks pass.
Checks
- FailProduct category in viewFull-screen email signup modal covers the viewport; only fine print names QVC, and people photos on the layer show no product category.
- PassPage heading
- PassLive hero text
- FailHero offerPrimary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand.
- FailHeading in first screen
- PassText size
- FailSingle focal pointA full-screen form modal with email field and "CONTINUE" covers the whole viewport; no underlying hero is visible.
- PassMain button in first screen
- FailMain button labelOnly visible button is "CONTINUE" on the overlay; no button-styled CTA outside overlays is visible.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- FailLogo in headerNo logo or wordmark at the top; "QVC" appears only in small fine print, not as a header wordmark.
- FailOverlay size
- FailFirst screen unobstructedPromotional email signup modal with "Email Address" field and "15% Off" fills the viewport.
- PassPage load
- FailConcrete benefitAll visible text is on the modal layer, which does not count; nothing is visible outside it.
- FailOriginal wordingAll marketing copy is on the modal layer, which is excluded; no copy is visible outside it.
- PassTyposVisible text such as "We're So Happy You're Here" and the fine print has no misspellings or grammar errors.
- PassGuest accessModal asks only for an email for a discount, with a close X; no sign-in or account required.
- PassCurrency and region
- PassContact or help link
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