Page Teardown, home

Homepage scorecard · Thu Nov 12, 2026

Purple

Verdict · rubric v1.0, pre-calibration

Strong

33/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Purple homepage on Nov 12, 2026, phone, above the fold
First screen
Screenshot of the Purple homepage on Nov 12, 2026 after closing the popup, phone, above the fold
After closing the popup
Homepage URL
https://purple.com/
Vertical
Home & furnishings
Kind
Product-led

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: After closing the popup: Mattress pictured with a couple on it, plus text "Up to $700 off a mattress + base"; no modal covers 80% of viewport.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: After closing the popup: Only discount "Up to $700 off", "Refer & get $100", and tagline "Less pain. Better sleep." which is a vague benefit, not a checkable claim.

  • Design & hierarchyBoth

    3 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: Email signup modal with "Enter your email address" and "Continue" covers the viewport.

  • Copy & voiceJudgment

    Both checks pass. Original wording: After closing the popup: "Less pain. Better sleep." and "Up to $700 off a mattress + base" name the offer in own words; "starts with Purple" headline.

  • Call to actionBoth

    Both checks pass. Main button label: After closing the popup: Most prominent button is "Shop sale", starting with imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: Modal asks only for an email address with a close X; no sign-in or account is required.

  • TrustBoth

    Both checks pass. Logo in header: After closing the popup: "purple" wordmark with tagline clearly visible in header.

  • Technical hygieneCheck

    4 of 5 checks pass. Text size: fail.

Checks

  • PassProduct category in viewAfter closing the popup: Mattress pictured with a couple on it, plus text "Up to $700 off a mattress + base"; no modal covers 80% of viewport.
  • PassPage heading
  • PassLive hero text
  • PassHero offerAfter closing the popup: Hero banner reads "Black Friday Sale" and "Up to $700 off a mattress + base" with Shop sale button.
  • PassHeading in first screen
  • FailText size
  • PassSingle focal pointAfter closing the popup: Sale banner plus large mattress photo dominate; photo and banner together far exceed 40% with clear priority over small chat bubble.
  • PassMain button in first screen
  • PassMain button labelAfter closing the popup: Most prominent button is "Shop sale", starting with imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerAfter closing the popup: "purple" wordmark with tagline clearly visible in header.
  • FailOverlay size
  • FailFirst screen unobstructedEmail signup modal with "Enter your email address" and "Continue" covers the viewport.
  • PassPage load
  • FailConcrete benefitAfter closing the popup: Only discount "Up to $700 off", "Refer & get $100", and tagline "Less pain. Better sleep." which is a vague benefit, not a checkable claim.
  • PassOffer termsAfter closing the popup: Sale shows amount "Up to $700 off" and a "Details" link; referral shows "$100".
  • PassOriginal wordingAfter closing the popup: "Less pain. Better sleep." and "Up to $700 off a mattress + base" name the offer in own words; "starts with Purple" headline.
  • PassTyposAll visible text reads correctly, including "Sign up for $150 instant gift credit" and "Excludes PurpleFlex Mattress".
  • PassGuest accessModal asks only for an email address with a close X; no sign-in or account is required.
  • PassCurrency and region
  • PassContact or help link

Think we got this wrong? Email support@pageteardown.com. We reply within 2 business days and fix confirmed errors within 7.

Every night for PurpleBack to the board