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Homepage scorecard · Thu Nov 12, 2026

Old Navy

Verdict · rubric v1.0, pre-calibration

Solid

32/40

Lowest dimension
Headline, 2/5
Screenshot of the Old Navy homepage on Nov 12, 2026, phone, above the fold
Nov 12, 2026 · phone, above the fold
Homepage URL
https://oldnavy.gap.com/
Vertical
Apparel & footwear
Kind
Storefront

Dimensions

  • HeadlineJudgment

    1 of 2 checks pass. Product category in view: Cookie notice covers most of the viewport; behind it only a partial hero shows. Nav tabs are brand names…

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Free shipping on orders "$50+" for Encore Members gives a checkable minimum spend and program benefit.

  • Design & hierarchyBoth

    3 of 5 checks pass. Single focal point: Stacked app banner, brand tabs, two promo bars, header and search; hero is mostly covered by the cookie notice, so no hero reaches 40%. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Early Black Friday Deals", "Search for your fave" and "Glam from $15" use some own phrasing beyond stock lines.

  • Call to actionBoth

    1 of 2 checks pass. Main button in first screen: fail.

  • RelevanceBoth

    Both checks pass. Guest access: Shop Now and search are available to guests; "Sign In or Join Now" is optional and no sign-in wall appears.

  • TrustBoth

    Both checks pass. Logo in header: Large "OLD NAVY" wordmark clearly visible in the header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • FailProduct category in viewCookie notice covers most of the viewport; behind it only a partial hero shows. Nav tabs are brand names, no clothing category word visible outside layers.
  • FailPage heading
  • PassLive hero text
  • PassHero offerUnobstructed promo bar reads "50% Off Early Black Friday Deals + Extra 20% Off" with "SHOP NOW"; hero shows "Glam from $15".
  • FailHeading in first screen
  • FailText size
  • FailSingle focal pointStacked app banner, brand tabs, two promo bars, header and search; hero is mostly covered by the cookie notice, so no hero reaches 40%.
  • FailMain button in first screen
  • PassMain button labelMost prominent button-styled controls are "OPEN" and "Ask Navy"; "SHOP NOW" is an underlined link. "OPEN" begins with an imperative verb.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerLarge "OLD NAVY" wordmark clearly visible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedCookie/privacy notice covers lower half with no email or SMS signup; no promotional signup modal present.
  • PassPage load
  • PassConcrete benefitFree shipping on orders "$50+" for Encore Members gives a checkable minimum spend and program benefit.
  • PassStore-specific benefit"Encore Members" is the store's own program tied to the free shipping offer, not generic wording.
  • PassOffer terms"50% Off" and "Extra 20% Off" give amounts; "Exclusions apply" and "Details" links shown; free shipping shows "$50+".
  • PassOriginal wording"Early Black Friday Deals", "Search for your fave" and "Glam from $15" use some own phrasing beyond stock lines.
  • PassTyposAll visible text, including the cookie notice, is spelled correctly with no grammar errors.
  • PassGuest accessShop Now and search are available to guests; "Sign In or Join Now" is optional and no sign-in wall appears.
  • PassCurrency and region
  • PassContact or help link

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