Homepage scorecard · Thu Nov 12, 2026
DICK'S Sporting Goods
Verdict · rubric v1.0, pre-calibration
Solid
30/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Shoe images and "Top Shoes" heading plus pills like "Holiday Gift Guide" visible…
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: Only a discount ("Extra 25% Off Clearance"), category names and "Sign In to Earn Points"…
- Design & hierarchyBoth
3 of 5 checks pass. First screen unobstructed: No email/SMS signup modal; but a "GET $20 OFF" discount tab overlays the hero, interrupting the viewport as a discount dialog. Heading in first screen: fail.
- Copy & voiceJudgment
1 of 2 checks pass. Original wording: Copy is stock: "Top Shoes", "New Arrivals", "Shop Now", "Hot Deals", "Holiday Gift Guide"; nothing with its own turn of phrase.
- Call to actionBoth
1 of 2 checks pass. Main button label: Most prominent button-styled controls outside overlays are pills "Holiday Gift Guide", "Nike Fleece Sale", "Hot Deals", all noun phrases…
- RelevanceBoth
Both checks pass. Guest access: Products, search and category pills are visible; "Sign In to Earn Points" is an optional loyalty prompt and does not block shopping.
- TrustBoth
Both checks pass. Logo in header: Green DICK'S wordmark logo clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewShoe images and "Top Shoes" heading plus pills like "Holiday Gift Guide" visible; no modal covers 80% of viewport (app banner and coupon tab are small).
- PassPage heading
- PassLive hero text
- PassHero offerPromo bar "Limited Time! Extra 25% Off Clearance" and hero "Top Shoes" with "New Arrivals" present an active retail campaign.
- FailHeading in first screen
- FailText size
- PassSingle focal point"Top Shoes" hero card spans full width from about y=1000 to the fold, with clear dark green figure-ground and shoe images dominating.
- PassMain button in first screen
- FailMain button labelMost prominent button-styled controls outside overlays are pills "Holiday Gift Guide", "Nike Fleece Sale", "Hot Deals", all noun phrases; "Sign In to Earn Points" is a strip, not a button.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerGreen DICK'S wordmark logo clearly legible in the header.
- PassOverlay size
- FailFirst screen unobstructedNo email/SMS signup modal; but a "GET $20 OFF" discount tab overlays the hero, interrupting the viewport as a discount dialog.
- PassPage load
- FailConcrete benefitOnly a discount ("Extra 25% Off Clearance"), category names and "Sign In to Earn Points"; no checkable product or service claim outside the app banner layer.
- PassOffer termsPromo bar shows "Extra 25% Off Clearance" with end date "thru 11/13/26"; the other offers (Hot Deals pill, $20 tab) sit on pills and an overlay.
- FailOriginal wordingCopy is stock: "Top Shoes", "New Arrivals", "Shop Now", "Hot Deals", "Holiday Gift Guide"; nothing with its own turn of phrase.
- PassTyposNo misspellings or grammar errors visible; "Shoe Deals" and "On" are cut off at the edge.
- PassGuest accessProducts, search and category pills are visible; "Sign In to Earn Points" is an optional loyalty prompt and does not block shopping.
- PassCurrency and region
- PassContact or help link
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