Blue Nile

Checks

• PassProduct category in viewCookie card covers about 37% of viewport; above it the hero shows bracelets and a ring on hands, plus the promo bar's "select jewelry".
• PassPage heading
• PassLive hero text
• PassHero offerUnobstructed hero reads "THE BRIGHTEST JOY in the smallest box" with "UP TO 40% OFF* SELECT JEWELRY" and a promo bar.
• PassHeading in first screen
• FailText size
• PassSingle focal pointOne gift-box hero photo with headline and button fills most of the unobstructed area; the cookie card is small by comparison.
• PassMain button in first screen
• FailMain button labelThe prominent button reads "UP TO 40% OFF* SELECT JEWELRY", a discount tag with no leading verb.
• PassSearch in first screen
• PassMenu button
• FailOpen search box
• PassHTTPS certificate
• PassImage loading
• PassLogo in header"Blue Nile" wordmark is clearly legible at top left of the header.
• PassOverlay size
• PassFirst screen unobstructedOnly a bottom cookie/privacy notice with no email field covers about 37% of the height; no signup modal.
• PassPage load
• FailConcrete benefitVisible text only gives a discount ("Up to 40% off*"), a headline and category name; no feature, material, guarantee or number about the products.
• PassOffer termsPromo bar and button both state the amount "Up to 40% off*", so a term is shown.
• PassOriginal wordingHeadline "THE BRIGHTEST JOY in the smallest box" is a distinctive turn of phrase, not a stock line.
• PassTyposAll visible text, including the cookie notice and headline, is spelled correctly with no grammar errors.
• PassGuest accessNo sign-in demand or returning-customer greeting; hero and shop button are visible to anyone, with only a cookie notice layered on.
• PassCurrency and region
• PassContact or help link