Homepage scorecard · Thu Nov 12, 2026
Article
Verdict · rubric v1.0, pre-calibration
Strong
36/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Cookie modal covers about 35% of viewport. Unobstructed hero says "SHOP SOFAS & LOVESEATS" and promo bar names "Interior Design Plan"…
- Value & differentiationJudgment
2 of 3 checks pass. Capped at 2/5 by Offer terms. Offer terms: Promo bar offers a "free Interior Design Plan" with no amount, minimum, end date or details label.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: "Find your material match" and "your sofa soulmate is just a click away" are distinctive turns of phrase, not stock retail lines.
- Call to actionBoth
Both checks pass. Main button label: Most prominent button reads "SHOP SOFAS & LOVESEATS", beginning with the imperative verb "SHOP".
- RelevanceBoth
Both checks pass. Guest access: Hero shows "SHOP SOFAS & LOVESEATS" button; account icon is only an optional icon and no sign-in is required.
- TrustBoth
Both checks pass. Logo in header: "ARTICLE." wordmark is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Page heading: fail.
Checks
- PassProduct category in viewCookie modal covers about 35% of viewport. Unobstructed hero says "SHOP SOFAS & LOVESEATS" and promo bar names "Interior Design Plan", so sofas are clearly the category.
- FailPage heading
- PassLive hero text
- PassHero offerHero "Find your material match." with sofa fabrics and leathers copy and a "SHOP SOFAS & LOVESEATS" button presents a product campaign.
- FailHeading in first screen
- PassText size
- PassSingle focal pointFull-width hero image with large "Find your material match." headline dominates the unobstructed area; the cookie panel at the bottom is secondary.
- PassMain button in first screen
- PassMain button labelMost prominent button reads "SHOP SOFAS & LOVESEATS", beginning with the imperative verb "SHOP".
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"ARTICLE." wordmark is clearly legible in the header.
- PassOverlay size
- PassFirst screen unobstructedOnly a bottom cookie notice with Reject All, Customize and Accept All; no email or SMS signup modal. It covers well under 60%.
- PassPage load
- PassConcrete benefitHero names "soft, cozy fabrics" and "sleek, long-lasting leathers", and the promo bar offers a "free Interior Design Plan" with stylists, which are a checkable service and materials.
- PassStore-specific benefitPromo bar offers "get a free Interior Design Plan" from "our stylists", a service tied to this store's own program rather than a generic claim.
- FailOffer termsPromo bar offers a "free Interior Design Plan" with no amount, minimum, end date or details label.
- PassOriginal wording"Find your material match" and "your sofa soulmate is just a click away" are distinctive turns of phrase, not stock retail lines.
- PassTyposNo misspellings or clear grammar errors in the promo bar, hero, or cookie text; "long-" split across lines is hyphenation.
- PassGuest accessHero shows "SHOP SOFAS & LOVESEATS" button; account icon is only an optional icon and no sign-in is required.
- PassCurrency and region
- PassContact or help link
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