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Homepage scorecard · Wed Nov 11, 2026

Williams Sonoma

Verdict · rubric v1.0, pre-calibration

Strong

36/40

Lowest dimension
Call to action, 2/5
Screenshot of the Williams Sonoma homepage on Nov 11, 2026, phone, above the fold
Nov 11, 2026 · phone, above the fold
Homepage URL
https://www.williams-sonoma.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Roast turkey, salad and wine glasses pictured; headline "Thanksgiving Headquarters" and "SHOP WILLIE BIRD TURKEYS" button…

  • Value & differentiationJudgment

    Both checks pass. Concrete benefit: Banner states "THANKSGIVING IS NOVEMBER 26" and "Order by Friday, November 20 at 12pm (PT) to get it in time", a checkable delivery cutoff.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Order by Friday, November 20 at 12pm (PT) to get it in time" and "Thanksgiving Headquarters" go beyond stock phrases.

  • Call to actionBoth

    1 of 2 checks pass. Main button in first screen: fail.

  • RelevanceBoth

    Both checks pass. Guest access: Shop buttons and the search box are visible; account icon is only a header icon, no sign-in required.

  • TrustBoth

    Both checks pass. Logo in header: "WILLIAMS SONOMA" wordmark clearly legible in the header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • PassProduct category in viewRoast turkey, salad and wine glasses pictured; headline "Thanksgiving Headquarters" and "SHOP WILLIE BIRD TURKEYS" button; no modal covers the page.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero headline "Thanksgiving Headquarters" with "SHOP ALL THANKSGIVING" button presents a seasonal campaign.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointLarge Thanksgiving hero with headline, two buttons and turkey photo fills over half the viewport; green banner is secondary.
  • FailMain button in first screen
  • PassMain button labelMost prominent buttons read "SHOP ALL THANKSGIVING" and "SHOP WILLIE BIRD TURKEYS", both beginning with the verb Shop.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"WILLIAMS SONOMA" wordmark clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS modal; only a small chat icon at the bottom right of the hero.
  • PassPage load
  • PassConcrete benefitBanner states "THANKSGIVING IS NOVEMBER 26" and "Order by Friday, November 20 at 12pm (PT) to get it in time", a checkable delivery cutoff.
  • PassStore-specific benefit"SHOP WILLIE BIRD TURKEYS" names a specific product line; the order-by cutoff is the store's own timing.
  • PassOriginal wording"Order by Friday, November 20 at 12pm (PT) to get it in time" and "Thanksgiving Headquarters" go beyond stock phrases.
  • PassTyposAll visible text is spelled correctly; "Potte" is cut off at the screen edge, and "Willie Bird" is a brand name.
  • PassGuest accessShop buttons and the search box are visible; account icon is only a header icon, no sign-in required.
  • PassCurrency and region
  • PassContact or help link

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