Homepage scorecard · Wed Nov 11, 2026
Wayfair
Verdict · rubric v1.0, pre-calibration
Strong
34/40
- Lowest dimension
- Call to action, 1/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Christmas trees pictured in hero, plus sofa with rug and bed products, and search placeholder "Find anything home..."…
- Value & differentiationJudgment
2 of 3 checks pass. Store-specific benefit: Only claims are "fast & free shipping" (common in category) and discounts…
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: "The Christmas tree market" is a distinctive turn of phrase naming the offer, and "72-Hour Clearout" is its own wording.
- Call to actionBoth
0 of 2 checks pass. Main button in first screen: fail. Main button label: Only button-styled control in the hero is an unlabeled purple arrow circle; no verb label visible.
- RelevanceBoth
Both checks pass. Guest access: Products and offers are visible with no sign-in required; only an account icon in the header.
- TrustJudgment
The check passes. Logo in header: "wayfair" wordmark with logo clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Page heading: fail.
Checks
- PassProduct category in viewChristmas trees pictured in hero, plus sofa with rug and bed products, and search placeholder "Find anything home..."; no modal covers the page.
- FailPage heading
- PassLive hero text
- PassHero offerHero "The Christmas tree market" and "UP TO 70% OFF ENDS TONIGHT" present a seasonal campaign and promotion.
- FailHeading in first screen
- PassText size
- PassSingle focal pointThe Christmas tree hero image with large white headline fills about 40% of the viewport and clearly dominates; the promo bar is slim.
- FailMain button in first screen
- FailMain button labelOnly button-styled control in the hero is an unlabeled purple arrow circle; no verb label visible.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"wayfair" wordmark with logo clearly legible in the header.
- PassOverlay size
- PassFirst screen unobstructedNo email or SMS signup modal or discount dialog is visible; the page is fully visible.
- PassPage load
- PassConcrete benefitBadge reads "fast & free shipping", a service claim, and "72-Hour Clearout" gives a time frame.
- FailStore-specific benefitOnly claims are "fast & free shipping" (common in category) and discounts; the "Wayfair Delivers" badge is a brand program but generic in substance.
- PassOffer termsPromo bar "UP TO 70% OFF ENDS TONIGHT" has amount and end time; "up to 60% OFF" has an amount; "Some exclusions apply" is shown.
- PassOriginal wording"The Christmas tree market" is a distinctive turn of phrase naming the offer, and "72-Hour Clearout" is its own wording.
- PassTyposNo misspellings or grammar errors visible; "Some exclusions apply" is cut off by the pause button only.
- PassGuest accessProducts and offers are visible with no sign-in required; only an account icon in the header.
- PassCurrency and region
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