Homepage scorecard · Wed Nov 11, 2026

Wayfair

Verdict · rubric v1.0, pre-calibration

Strong

34/40

Lowest dimension
Call to action, 1/5
Screenshot of the Wayfair homepage on Nov 11, 2026, phone, above the fold
Nov 11, 2026 · phone, above the fold
Homepage URL
https://www.wayfair.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Christmas trees pictured in hero, plus sofa with rug and bed products, and search placeholder "Find anything home..."…

  • Value & differentiationJudgment

    2 of 3 checks pass. Store-specific benefit: Only claims are "fast & free shipping" (common in category) and discounts…

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "The Christmas tree market" is a distinctive turn of phrase naming the offer, and "72-Hour Clearout" is its own wording.

  • Call to actionBoth

    0 of 2 checks pass. Main button in first screen: fail. Main button label: Only button-styled control in the hero is an unlabeled purple arrow circle; no verb label visible.

  • RelevanceBoth

    Both checks pass. Guest access: Products and offers are visible with no sign-in required; only an account icon in the header.

  • TrustJudgment

    The check passes. Logo in header: "wayfair" wordmark with logo clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewChristmas trees pictured in hero, plus sofa with rug and bed products, and search placeholder "Find anything home..."; no modal covers the page.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero "The Christmas tree market" and "UP TO 70% OFF ENDS TONIGHT" present a seasonal campaign and promotion.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointThe Christmas tree hero image with large white headline fills about 40% of the viewport and clearly dominates; the promo bar is slim.
  • FailMain button in first screen
  • FailMain button labelOnly button-styled control in the hero is an unlabeled purple arrow circle; no verb label visible.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"wayfair" wordmark with logo clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS signup modal or discount dialog is visible; the page is fully visible.
  • PassPage load
  • PassConcrete benefitBadge reads "fast & free shipping", a service claim, and "72-Hour Clearout" gives a time frame.
  • FailStore-specific benefitOnly claims are "fast & free shipping" (common in category) and discounts; the "Wayfair Delivers" badge is a brand program but generic in substance.
  • PassOffer termsPromo bar "UP TO 70% OFF ENDS TONIGHT" has amount and end time; "up to 60% OFF" has an amount; "Some exclusions apply" is shown.
  • PassOriginal wording"The Christmas tree market" is a distinctive turn of phrase naming the offer, and "72-Hour Clearout" is its own wording.
  • PassTyposNo misspellings or grammar errors visible; "Some exclusions apply" is cut off by the pause button only.
  • PassGuest accessProducts and offers are visible with no sign-in required; only an account icon in the header.
  • PassCurrency and region

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