Homepage scorecard · Wed Nov 11, 2026
Saatva
Verdict · rubric v1.0, pre-calibration
Strong
35/40
- Lowest dimension
- Design & hierarchy, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: Hero headline "Luxury Mattresses Made Affordable" and button "Shop all mattresses" name the category…
- Value & differentiationJudgment
2 of 3 checks pass. Store-specific benefit: After closing the popup: "handcrafted mattresses, bedding & furniture" is a general claim many mattress sellers make; the promo is a sitewide-style percentage off.
- Design & hierarchyBoth
3 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: A promotional email signup modal with "Email Address" field fills the viewport, offering "SAVE AN EXTRA $50".
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: "Luxury Mattresses Made Affordable" and the handcrafted subhead are the store's own wording, not stock phrases.
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: Most prominent button reads "Shop all mattresses", beginning with the verb Shop.
- RelevanceBoth
Both checks pass. Guest access: The modal asks only for an email signup with a close X; no sign-in or account is required and no returning-customer greeting appears.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: "saatva" wordmark is legible in the header at top left.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewAfter closing the popup: Hero headline "Luxury Mattresses Made Affordable" and button "Shop all mattresses" name the category; cookie notice covers under 80% of viewport.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Hero presents mattresses campaign and promo bar "15% off Orders $1K+" Black Friday offer, unobstructed.
- PassHeading in first screen
- FailText size
- PassSingle focal pointAfter closing the popup: Large hero with headline, subhead and button on ocean image fills most of the unobstructed area with clear priority over the header.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: Most prominent button reads "Shop all mattresses", beginning with the verb Shop.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: "saatva" wordmark is legible in the header at top left.
- FailOverlay size
- FailFirst screen unobstructedA promotional email signup modal with "Email Address" field fills the viewport, offering "SAVE AN EXTRA $50".
- PassPage load
- PassConcrete benefitAfter closing the popup: Only "handcrafted" mattresses, "highest quality", "most comfortable prices" and a 15% off promo; handcrafted is the sole feature, weak but a process claim.
- FailStore-specific benefitAfter closing the popup: "handcrafted mattresses, bedding & furniture" is a general claim many mattress sellers make; the promo is a sitewide-style percentage off. Close call.
- PassOffer termsAfter closing the popup: Promo bar shows amount "15% off", minimum "Orders $1K+", end date "Ends 11/12" and "More Info" link.
- PassOriginal wordingAfter closing the popup: "Luxury Mattresses Made Affordable" and the handcrafted subhead are the store's own wording, not stock phrases.
- PassTyposAll visible text reads correctly, including "Official mattress and restorative sleep provider of Team USA" and "sign up now"; no misspelling or grammar error.
- PassGuest accessThe modal asks only for an email signup with a close X; no sign-in or account is required and no returning-customer greeting appears.
- PassCurrency and region
- PassContact or help link
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