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Homepage scorecard · Wed Nov 11, 2026

Ruggable

Verdict · rubric v1.0, pre-calibration

Strong

37/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Ruggable homepage on Nov 11, 2026, phone, above the fold
Nov 11, 2026 · phone, above the fold
Homepage URL
https://ruggable.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Hero photo shows armchair, sofa, coffee table and rug pictured in a living room; no modal covers the page.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Text only offers a sale: "Up to 40% off", countdown, "Preparing For Guests"; no product feature, material or guarantee claim.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Last Chance Hosting Sale" and "Preparing For Guests" are themed, seasonal phrasing beyond stock lines like "Shop the sale".

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button is red "SHOP SALE", beginning with the imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: Hero offers "SHOP SALE" with no sign-in or membership requirement; no returning-customer greeting.

  • TrustBoth

    Both checks pass. Logo in header: "Ruggable" wordmark is clearly legible in the header.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • PassProduct category in viewHero photo shows armchair, sofa, coffee table and rug pictured in a living room; no modal covers the page.
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero reads "LAST CHANCE HOSTING SALE ENDS TONIGHT" and "Up to 40% Off" with a "SHOP SALE" button.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointOne full-width hero image with large "Up to 40% Off" headline and red button fills most of the viewport below the header.
  • PassMain button in first screen
  • PassMain button labelMost prominent button is red "SHOP SALE", beginning with the imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"Ruggable" wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS modal or popup is visible; only promo bar, header and hero.
  • PassPage load
  • FailConcrete benefitText only offers a sale: "Up to 40% off", countdown, "Preparing For Guests"; no product feature, material or guarantee claim.
  • PassOffer termsOffer shows amount "Up to 40% off" and end time "ENDS TONIGHT" with a countdown timer.
  • PassOriginal wording"Last Chance Hosting Sale" and "Preparing For Guests" are themed, seasonal phrasing beyond stock lines like "Shop the sale".
  • PassTyposAll visible text is spelled correctly; countdown and headings read cleanly.
  • PassGuest accessHero offers "SHOP SALE" with no sign-in or membership requirement; no returning-customer greeting.
  • PassCurrency and region
  • PassContact or help link

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