Page Teardown, home

Homepage scorecard · Wed Nov 11, 2026

Royal Caribbean

Verdict · rubric v1.0, pre-calibration

Strong

39/40

Lowest dimension
Technical hygiene, 4/5
Screenshot of the Royal Caribbean homepage on Nov 11, 2026, phone, above the fold
Nov 11, 2026 · phone, above the fold
Homepage URL
https://www.royalcaribbean.com/
Vertical
Other
Kind
Product-led

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie banner covers about 40% of viewport, not 80%. Unobstructed part shows cruise brand names "Royal Caribbean", "Celebrity Cruises"…

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Hero states checkable claims: "Up to $150 credit to spend onboard" and "3rd and 4th guests sail free".

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Copy has its own turn of phrase: "BLACK FRIDAY BEAT THE CLOCK" and "Cyber Bonus" with "3rd and 4th guests sail free".

  • Call to actionBoth

    Both checks pass. Main button label: Prominent yellow button labeled "Shop now" begins with the imperative verb Shop.

  • RelevanceBoth

    Both checks pass. Guest access: Hero offers "Shop now" with no sign-in needed; the account icon is only a header link.

  • TrustBoth

    Both checks pass. Logo in header: Royal Caribbean crown-and-anchor logo with "ROYAL CARIBBEAN" wordmark is legible in the top tab…

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • PassProduct category in viewCookie banner covers about 40% of viewport, not 80%. Unobstructed part shows cruise brand names "Royal Caribbean", "Celebrity Cruises", "Silversea" in the top tabs, which name the category.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero copy reads "BLACK FRIDAY BEAT THE CLOCK" and "UP TO $950 OFF" with a Cyber Bonus credit and free 3rd and 4th guests.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointFull-width hero with swimmer photo and large "UP TO $950 OFF" text fills most of the unobstructed area, with clear priority over the small header.
  • PassMain button in first screen
  • PassMain button labelProminent yellow button labeled "Shop now" begins with the imperative verb Shop.
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerRoyal Caribbean crown-and-anchor logo with "ROYAL CARIBBEAN" wordmark is legible in the top tab, and the crown logo is centered in the header.
  • PassOverlay size
  • PassFirst screen unobstructedOnly a bottom cookie notice about 40% of the height with a close icon and Manage Preferences; no email or SMS signup modal.
  • PassPage load
  • PassConcrete benefitHero states checkable claims: "Up to $150 credit to spend onboard" and "3rd and 4th guests sail free".
  • PassStore-specific benefit"3rd and 4th guests sail free" and an onboard credit are specific to this cruise line's own offer, not generic category claims.
  • PassOffer termsOffers show amounts: "UP TO $950 OFF" and "Up to $150 credit", plus an asterisk for terms. The free guests line has no terms but the main offer does.
  • PassOriginal wordingCopy has its own turn of phrase: "BLACK FRIDAY BEAT THE CLOCK" and "Cyber Bonus" with "3rd and 4th guests sail free".
  • PassTyposNo misspellings or grammar errors in the hero copy, tabs or cookie notice text.
  • PassGuest accessHero offers "Shop now" with no sign-in needed; the account icon is only a header link.
  • PassCurrency and region
  • PassContact or help link

Think we got this wrong? Email support@pageteardown.com. We reply within 2 business days and fix confirmed errors within 7.

Every night for Royal CaribbeanBack to the board