Homepage scorecard · Wed Nov 11, 2026

QVC

Verdict · rubric v1.0, pre-calibration

Strong

34/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the QVC homepage on Nov 11, 2026, phone, above the fold
First screen
Screenshot of the QVC homepage on Nov 11, 2026 after closing the popup, phone, above the fold
After closing the popup
Homepage URL
https://www.qvc.com/
Vertical
Department & mass
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: After closing the popup: Nav shows "Items on Air" with a shirt icon, plus gift boxes, sweater and bracelet photos, but no clear category word or product type…

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: After closing the popup: Only discounts shown: "$20 off your $40+ order", "20% OFF", "25% OFF"; no product, service or feature claim.

  • Design & hierarchyBoth

    1 of 5 checks pass. Capped at 2/5 by Overlay size. Single focal point: After closing the popup: Red hero banner spans about 30% of the viewport height, with a promo strip above and a button and heading below; no block reaches 40%. First screen unobstructed: Email signup modal with "15% Off" and an "Email Address" field fills the entire viewport.

  • Copy & voiceJudgment

    Both checks pass. Original wording: After closing the popup: "Cue the Merry!" is a recognizable turn of phrase, not a stock retail line.

  • Call to actionBoth

    Both checks pass. Main button label: After closing the popup: Dark button reads "Learn How", beginning with imperative verb "Learn".

  • RelevanceBoth

    Both checks pass. Guest access: Modal asks only for an email for a first-time subscriber offer with a close X; no sign-in or account required.

  • TrustBoth

    Both checks pass. Logo in header: After closing the popup: Q logo with red bow is clearly visible centered in the header.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • PassProduct category in viewAfter closing the popup: Nav shows "Items on Air" with a shirt icon, plus gift boxes, sweater and bracelet photos, but no clear category word or product type; "Deals" and "New" are generic.
  • PassPage heading
  • PassLive hero text
  • PassHero offerAfter closing the popup: Red hero shows "20% OFF Your Order" or "25% OFF Your Order with QCard" and "Cue the Merry!" holiday campaign, no blocking modal.
  • FailHeading in first screen
  • PassText size
  • FailSingle focal pointAfter closing the popup: Red hero banner spans about 30% of the viewport height, with a promo strip above and a button and heading below; no block reaches 40%.
  • PassMain button in first screen
  • PassMain button labelAfter closing the popup: Dark button reads "Learn How", beginning with imperative verb "Learn".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerAfter closing the popup: Q logo with red bow is clearly visible centered in the header.
  • FailOverlay size
  • FailFirst screen unobstructedEmail signup modal with "15% Off" and an "Email Address" field fills the entire viewport.
  • PassPage load
  • FailConcrete benefitAfter closing the popup: Only discounts shown: "$20 off your $40+ order", "20% OFF", "25% OFF"; no product, service or feature claim.
  • PassOffer termsAfter closing the popup: Offers show amounts: "$20 off your $40+ order" with "Details" link, "20% OFF", "25% OFF", and "Now thru 11:59pm ET!".
  • PassOriginal wordingAfter closing the popup: "Cue the Merry!" is a recognizable turn of phrase, not a stock retail line.
  • PassTyposVisible text, including "We're So Happy You're Here" and the fine print, has no misspellings or grammar errors.
  • PassGuest accessModal asks only for an email for a first-time subscriber offer with a close X; no sign-in or account required.
  • PassCurrency and region
  • PassContact or help link

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