Homepage scorecard · Wed Nov 11, 2026
QVC
Verdict · rubric v1.0, pre-calibration
Strong
34/40
- Lowest dimension
- Value & differentiation, 2/5


Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: Nav shows "Items on Air" with a shirt icon, plus gift boxes, sweater and bracelet photos, but no clear category word or product type…
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: After closing the popup: Only discounts shown: "$20 off your $40+ order", "20% OFF", "25% OFF"; no product, service or feature claim.
- Design & hierarchyBoth
1 of 5 checks pass. Capped at 2/5 by Overlay size. Single focal point: After closing the popup: Red hero banner spans about 30% of the viewport height, with a promo strip above and a button and heading below; no block reaches 40%. First screen unobstructed: Email signup modal with "15% Off" and an "Email Address" field fills the entire viewport.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: "Cue the Merry!" is a recognizable turn of phrase, not a stock retail line.
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: Dark button reads "Learn How", beginning with imperative verb "Learn".
- RelevanceBoth
Both checks pass. Guest access: Modal asks only for an email for a first-time subscriber offer with a close X; no sign-in or account required.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: Q logo with red bow is clearly visible centered in the header.
- Technical hygieneCheck
All 5 checks pass.
Checks
- PassProduct category in viewAfter closing the popup: Nav shows "Items on Air" with a shirt icon, plus gift boxes, sweater and bracelet photos, but no clear category word or product type; "Deals" and "New" are generic.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Red hero shows "20% OFF Your Order" or "25% OFF Your Order with QCard" and "Cue the Merry!" holiday campaign, no blocking modal.
- FailHeading in first screen
- PassText size
- FailSingle focal pointAfter closing the popup: Red hero banner spans about 30% of the viewport height, with a promo strip above and a button and heading below; no block reaches 40%.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: Dark button reads "Learn How", beginning with imperative verb "Learn".
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: Q logo with red bow is clearly visible centered in the header.
- FailOverlay size
- FailFirst screen unobstructedEmail signup modal with "15% Off" and an "Email Address" field fills the entire viewport.
- PassPage load
- FailConcrete benefitAfter closing the popup: Only discounts shown: "$20 off your $40+ order", "20% OFF", "25% OFF"; no product, service or feature claim.
- PassOffer termsAfter closing the popup: Offers show amounts: "$20 off your $40+ order" with "Details" link, "20% OFF", "25% OFF", and "Now thru 11:59pm ET!".
- PassOriginal wordingAfter closing the popup: "Cue the Merry!" is a recognizable turn of phrase, not a stock retail line.
- PassTyposVisible text, including "We're So Happy You're Here" and the fine print, has no misspellings or grammar errors.
- PassGuest accessModal asks only for an email for a first-time subscriber offer with a close X; no sign-in or account required.
- PassCurrency and region
- PassContact or help link
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