Homepage scorecard · Wed Nov 11, 2026
Purple
Verdict · rubric v1.0, pre-calibration
Strong
33/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: A Purple mattress on an adjustable base is pictured, and the banner reads "Up to $700 off a mattress + base". No modal covers the page.
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: After closing the popup: Visible text is a referral offer, a sale discount, "Less pain. Better sleep." and "Better sleep starts with Purple".
- Design & hierarchyBoth
3 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: Email signup modal offering "$150 instant gift credit" with an email field blocks the viewport.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: The tagline "Less pain. Better sleep." and the headline "Better sleep starts with Purple" are the brand's own wording, not stock phrases.
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: The most prominent button is the white "Shop sale" pill, which begins with the imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: Modal asks only for an email address with a close X; no sign-in or account creation is required to shop.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: The "purple" wordmark with the tagline "Less pain. Better sleep." is legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewAfter closing the popup: A Purple mattress on an adjustable base is pictured, and the banner reads "Up to $700 off a mattress + base". No modal covers the page.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Banner reads "Black Friday Sale" and "Up to $700 off a mattress + base" with a "Shop sale" button, a clear promotional offer.
- PassHeading in first screen
- FailText size
- PassSingle focal pointAfter closing the popup: The purple sale banner and the large mattress photo each take sizable space, but the photo (about 30% of the viewport) leads with clear contrast. Only a small chat bubble overlaps the headline.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: The most prominent button is the white "Shop sale" pill, which begins with the imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: The "purple" wordmark with the tagline "Less pain. Better sleep." is legible in the header.
- FailOverlay size
- FailFirst screen unobstructedEmail signup modal offering "$150 instant gift credit" with an email field blocks the viewport.
- PassPage load
- FailConcrete benefitAfter closing the popup: Visible text is a referral offer, a sale discount, "Less pain. Better sleep." and "Better sleep starts with Purple". No checkable claim such as a number, material or feature.
- PassOffer termsAfter closing the popup: The sale shows its amount, "Up to $700 off", with a "Details" link. The promo bar shows "Refer & get $100".
- PassOriginal wordingAfter closing the popup: The tagline "Less pain. Better sleep." and the headline "Better sleep starts with Purple" are the brand's own wording, not stock phrases.
- PassTyposAll visible text reads correctly, including "Sign up for $150 instant gift credit toward accessories with your mattress purchase."
- PassGuest accessModal asks only for an email address with a close X; no sign-in or account creation is required to shop.
- PassCurrency and region
- PassContact or help link
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