Homepage scorecard · Wed Nov 11, 2026
Old Navy
Verdict · rubric v1.0, pre-calibration
Solid
32/40
- Lowest dimension
- Call to action, 1/5
Dimensions
- HeadlineJudgment
1 of 2 checks pass. Product category in view: Cookie modal covers about 40% of viewport, not 80%. Unobstructed area shows only brand names, a sale and search placeholder…
- Value & differentiationJudgment
All 3 checks pass. Concrete benefit: Promo bar states "Free shipping on orders $50+ for Encore Members", a specific checkable service claim with a minimum spend.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: "Friends & Family Event" and "Hurry! Deal Ends in..." with countdown, plus "Search for your fave" and "Ask Navy", go beyond stock phrases.
- Call to actionBoth
0 of 2 checks pass. Main button in first screen: fail. Main button label: Most prominent button outside overlays is "Ask Navy", a noun phrase with no imperative verb; the hero CTA is hidden.
- RelevanceBoth
Both checks pass. Guest access: Hero offer "40% Off Everything" is open to all; "Sign In or Join Now" is optional and no sign-in wall appears.
- TrustBoth
Both checks pass. Logo in header: "OLD NAVY" wordmark clearly legible in the header.
- Technical hygieneCheck
3 of 5 checks pass. Page heading: fail. Text size: fail.
Checks
- FailProduct category in viewCookie modal covers about 40% of viewport, not 80%. Unobstructed area shows only brand names, a sale and search placeholder; no apparel product or category word.
- FailPage heading
- PassLive hero text
- PassHero offerUnobstructed hero reads "Friends & Family Event" and "40% Off Everything" with end date, an active promotional offer.
- FailHeading in first screen
- FailText size
- PassSingle focal pointGreen "40% Off Everything" hero is the dominant block with clear figure-ground, though cookie notice partly covers its lower part.
- FailMain button in first screen
- FailMain button labelMost prominent button outside overlays is "Ask Navy", a noun phrase with no imperative verb; the hero CTA is hidden.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"OLD NAVY" wordmark clearly legible in the header.
- PassOverlay size
- PassFirst screen unobstructedBottom cookie/privacy notice covers about 40% of viewport with no email field; no promotional signup modal.
- PassPage load
- PassConcrete benefitPromo bar states "Free shipping on orders $50+ for Encore Members", a specific checkable service claim with a minimum spend.
- PassStore-specific benefitFree shipping over $50 is generic, but it is tied to the store's own "Encore Members" program, which competitors would not state in these words.
- PassOffer terms"40% Off Everything" shows amount, "Ends 11/11. Exclusions apply."; free shipping bar shows $50+ minimum and "Details" link.
- PassOriginal wording"Friends & Family Event" and "Hurry! Deal Ends in..." with countdown, plus "Search for your fave" and "Ask Navy", go beyond stock phrases.
- PassTyposNo misspellings or grammar errors visible; "fave" is deliberate casual wording and "ails" is a cut-off word.
- PassGuest accessHero offer "40% Off Everything" is open to all; "Sign In or Join Now" is optional and no sign-in wall appears.
- PassCurrency and region
- PassContact or help link
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