Homepage scorecard · Wed Nov 11, 2026

DICK'S Sporting Goods

Verdict · rubric v1.0, pre-calibration

Solid

30/40

Lowest dimension
Headline, 2/5
Screenshot of the DICK'S Sporting Goods homepage on Nov 11, 2026, phone, above the fold
Nov 11, 2026 · phone, above the fold
Homepage URL
https://www.dickssportinggoods.com/
Vertical
Outdoor & sporting goods
Kind
Storefront

Dimensions

  • HeadlineJudgment

    1 of 2 checks pass. Product category in view: Pill "Holiday Gift Guide" and header "DICK'S Sporting Goods" in app banner; hero is a speaker with golf brand logos…

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Promo bar gives "Up to 70% Off" and a date, only a sale; no product feature, guarantee or material claim outside layers.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    1 of 2 checks pass. Original wording: "The 11.11 Sale" with "Exclusive Brands" and "Today Only! Select styles valid thru 11/11/26" are mostly stock…

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button-styled control outside overlays is "Sign In to Earn Points" row, which begins with imperative "Sign In"…

  • RelevanceBoth

    Both checks pass. Guest access: "Sign In to Earn Points" is optional loyalty prompt; search box, category pills and hero let a guest start shopping.

  • TrustBoth

    Both checks pass. Logo in header: Green "DICK'S" logo clearly visible centered in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Text size: fail.

Checks

  • FailProduct category in viewPill "Holiday Gift Guide" and header "DICK'S Sporting Goods" in app banner; hero is a speaker with golf brand logos; no clear category word like sporting goods outside layer.
  • PassPage heading
  • PassLive hero text
  • PassHero offerPromo bar "The 11.11 Sale: Up to 70% Off Our Exclusive Brands" and pills "Holiday Gift Guide", "1-Day DICK'S Deals" present active offers.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointLarge hero image fills roughly half the viewport with clear figure-ground, though a speaker photo with brand logos; app banner and coupon tab are small.
  • PassMain button in first screen
  • PassMain button labelMost prominent button-styled control outside overlays is "Sign In to Earn Points" row, which begins with imperative "Sign In"; "GET" and "GET $20 OFF" are overlays.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerGreen "DICK'S" logo clearly visible centered in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email/SMS modal; a "GET $20 OFF" tab and app download banner are small, but the tab is a discount prompt covering little of the viewport.
  • PassPage load
  • FailConcrete benefitPromo bar gives "Up to 70% Off" and a date, only a sale; no product feature, guarantee or material claim outside layers.
  • PassOffer termsPromo bar shows amount "Up to 70% Off" and end date "valid thru 11/11/26".
  • FailOriginal wording"The 11.11 Sale" with "Exclusive Brands" and "Today Only! Select styles valid thru 11/11/26" are mostly stock; "1-Day DICK'S Deals" is somewhat own wording but close call.
  • PassTyposNo misspellings visible; "Nike Flee" is cut off at screen edge, which is not an error.
  • PassGuest access"Sign In to Earn Points" is optional loyalty prompt; search box, category pills and hero let a guest start shopping.
  • PassCurrency and region
  • PassContact or help link

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