Homepage scorecard · Wed Nov 11, 2026
DICK'S Sporting Goods
Verdict · rubric v1.0, pre-calibration
Solid
30/40
- Lowest dimension
- Headline, 2/5

Dimensions
- HeadlineJudgment
1 of 2 checks pass. Product category in view: Pill "Holiday Gift Guide" and header "DICK'S Sporting Goods" in app banner; hero is a speaker with golf brand logos…
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: Promo bar gives "Up to 70% Off" and a date, only a sale; no product feature, guarantee or material claim outside layers.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
1 of 2 checks pass. Original wording: "The 11.11 Sale" with "Exclusive Brands" and "Today Only! Select styles valid thru 11/11/26" are mostly stock…
- Call to actionBoth
Both checks pass. Main button label: Most prominent button-styled control outside overlays is "Sign In to Earn Points" row, which begins with imperative "Sign In"…
- RelevanceBoth
Both checks pass. Guest access: "Sign In to Earn Points" is optional loyalty prompt; search box, category pills and hero let a guest start shopping.
- TrustBoth
Both checks pass. Logo in header: Green "DICK'S" logo clearly visible centered in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- FailProduct category in viewPill "Holiday Gift Guide" and header "DICK'S Sporting Goods" in app banner; hero is a speaker with golf brand logos; no clear category word like sporting goods outside layer.
- PassPage heading
- PassLive hero text
- PassHero offerPromo bar "The 11.11 Sale: Up to 70% Off Our Exclusive Brands" and pills "Holiday Gift Guide", "1-Day DICK'S Deals" present active offers.
- FailHeading in first screen
- FailText size
- PassSingle focal pointLarge hero image fills roughly half the viewport with clear figure-ground, though a speaker photo with brand logos; app banner and coupon tab are small.
- PassMain button in first screen
- PassMain button labelMost prominent button-styled control outside overlays is "Sign In to Earn Points" row, which begins with imperative "Sign In"; "GET" and "GET $20 OFF" are overlays.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerGreen "DICK'S" logo clearly visible centered in the header.
- PassOverlay size
- PassFirst screen unobstructedNo email/SMS modal; a "GET $20 OFF" tab and app download banner are small, but the tab is a discount prompt covering little of the viewport.
- PassPage load
- FailConcrete benefitPromo bar gives "Up to 70% Off" and a date, only a sale; no product feature, guarantee or material claim outside layers.
- PassOffer termsPromo bar shows amount "Up to 70% Off" and end date "valid thru 11/11/26".
- FailOriginal wording"The 11.11 Sale" with "Exclusive Brands" and "Today Only! Select styles valid thru 11/11/26" are mostly stock; "1-Day DICK'S Deals" is somewhat own wording but close call.
- PassTyposNo misspellings visible; "Nike Flee" is cut off at screen edge, which is not an error.
- PassGuest access"Sign In to Earn Points" is optional loyalty prompt; search box, category pills and hero let a guest start shopping.
- PassCurrency and region
- PassContact or help link
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