Homepage scorecard · Wed Nov 11, 2026
Cotopaxi
Verdict · rubric v1.0, pre-calibration
Strong
34/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: Nav tabs read "PACKS & BAGS" and "WOMEN'S"; hero shows people wearing puffer vests and jackets, with no modal covering the page.
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: After closing the popup: Only "FREE STANDARD SHIPPING", "Limited Edition" and bundle gift copy appear; no checkable claim about materials, features…
- Design & hierarchyBoth
2 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: A discount modal "Want 20% Off* Your First Purchase?" with "YES, PLEASE!" fills the whole viewport. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: "Because the best gifts just click." is a recognizable turn of phrase, a pun on the instax camera.
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: Most prominent button reads "SHOP NOW", beginning with the imperative verb Shop.
- RelevanceBoth
Both checks pass. Guest access: The popup offers a first-purchase discount with a close X and "No, I'm Good"; it does not demand sign-in or account creation.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: The "cotopaxi" wordmark with llama logo is clearly legible in the header and again in the hero.
- Technical hygieneCheck
All 5 checks pass.
Checks
- PassProduct category in viewAfter closing the popup: Nav tabs read "PACKS & BAGS" and "WOMEN'S"; hero shows people wearing puffer vests and jackets, with no modal covering the page.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Hero copy "Meet the new Cotopaxi x instax™ Bundle. Because the best gifts just click." with "Limited Edition" presents a product campaign.
- FailHeading in first screen
- PassText size
- PassSingle focal pointAfter closing the popup: Full-width hero photo with white text and "SHOP NOW" button takes about 60% of the viewport, clear priority over the promo bar and nav.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: Most prominent button reads "SHOP NOW", beginning with the imperative verb Shop.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: The "cotopaxi" wordmark with llama logo is clearly legible in the header and again in the hero.
- FailOverlay size
- FailFirst screen unobstructedA discount modal "Want 20% Off* Your First Purchase?" with "YES, PLEASE!" fills the whole viewport.
- PassPage load
- FailConcrete benefitAfter closing the popup: Only "FREE STANDARD SHIPPING", "Limited Edition" and bundle gift copy appear; no checkable claim about materials, features, numbers or guarantees.
- PassOffer termsAfter closing the popup: Promo bar "FREE STANDARD SHIPPING | TODAY ONLY!" gives an end time (today only), so the offer shows a term.
- PassOriginal wordingAfter closing the popup: "Because the best gifts just click." is a recognizable turn of phrase, a pun on the instax camera.
- PassTyposAll visible text is spelled correctly and grammatical, e.g. "Promotion only valid for first time customers. Some restrictions apply."
- PassGuest accessThe popup offers a first-purchase discount with a close X and "No, I'm Good"; it does not demand sign-in or account creation.
- PassCurrency and region
- PassContact or help link
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