Blue Nile

Checks

• PassProduct category in viewCookie notice covers about 37% of viewport, not 80%. Unobstructed hero shows rings and bracelets worn on hands, plus CTA "SELECT JEWELRY" and promo bar "jewel".
• PassPage heading
• PassLive hero text
• PassHero offerHero copy "THE BRIGHTEST JOY in the smallest box" with "UP TO 40% OFF* SELECT JEWELRY" presents a seasonal gifting promotion.
• PassHeading in first screen
• FailText size
• PassSingle focal pointGift box hero image with headline and button fills most of the unobstructed area; cookie notice is a bottom panel, not a form modal.
• PassMain button in first screen
• FailMain button labelMost prominent button reads "UP TO 40% OFF* SELECT JEWELRY", a discount label with no leading imperative verb.
• PassSearch in first screen
• PassMenu button
• FailOpen search box
• PassHTTPS certificate
• PassImage loading
• PassLogo in header"Blue Nile" wordmark clearly legible at top left of the header.
• PassOverlay size
• PassFirst screen unobstructedBottom cookie notice about 37% height with privacy links and no email field; no promotional signup modal.
• PassPage load
• FailConcrete benefitVisible text offers only a discount "Up to 40% off*", a seasonal tagline and category names; no checkable product or service claim.
• PassOffer termsPromo bar and button show the amount "Up to 40% off*" with an asterisk for terms.
• PassOriginal wordingHeadline "THE BRIGHTEST JOY in the smallest box" is a distinctive turn of phrase, not a stock line.
• PassTyposPromo bar reads "EW STYLES ADDED" and "select jewel", but these are words cut off at the screen edge, which are not errors.
• PassGuest accessHero and "SELECT JEWELRY" button let a visitor shop with no sign-in; the cookie layer asks for no account.
• PassCurrency and region
• PassContact or help link