Homepage scorecard · Wed Nov 11, 2026
Article
Verdict · rubric v1.0, pre-calibration
Strong
36/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Cookie modal covers about 35% of viewport, not 80%. "SHOP SOFAS & LOVESEATS" button and "sofa soulmate" copy name the category…
- Value & differentiationJudgment
2 of 3 checks pass. Capped at 2/5 by Offer terms. Offer terms: Promo bar offers a "free Interior Design Plan" with no amount, minimum, end date or details label; "today" is not an end date.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: Headline "Find your material match." and "your sofa soulmate is just a click away" are distinctive copy, not stock phrases.
- Call to actionBoth
Both checks pass. Main button label: Most prominent button outside the overlay reads "SHOP SOFAS & LOVESEATS", beginning with the imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: Hero with "SHOP SOFAS & LOVESEATS" button is visible; the account icon is optional and nothing requires signing in.
- TrustBoth
Both checks pass. Logo in header: "ARTICLE." wordmark is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Page heading: fail.
Checks
- PassProduct category in viewCookie modal covers about 35% of viewport, not 80%. "SHOP SOFAS & LOVESEATS" button and "sofa soulmate" copy name the category, and these sit outside the overlay.
- FailPage heading
- PassLive hero text
- PassHero offerHero headline "Find your material match." with sofa and loveseat subcopy presents a product campaign, unobstructed above the cookie notice.
- FailHeading in first screen
- PassText size
- PassSingle focal pointHero image with "Find your material match." headline fills most of the content area, with clear white-on-photo priority over the cookie notice.
- PassMain button in first screen
- PassMain button labelMost prominent button outside the overlay reads "SHOP SOFAS & LOVESEATS", beginning with the imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"ARTICLE." wordmark is clearly legible in the header.
- PassOverlay size
- PassFirst screen unobstructedBottom cookie notice has Reject All, Customize and Accept All buttons, no email field, and covers about 35% of the height.
- PassPage load
- PassConcrete benefitVisible text gives "soft, cozy fabrics" and "sleek, long-lasting leathers" plus a free Interior Design Plan, but these are vague descriptors; the design plan is a specific service.
- PassStore-specific benefitPromo bar offers "a free Interior Design Plan" from "our stylists", a service specific to this store rather than a generic retail claim.
- FailOffer termsPromo bar offers a "free Interior Design Plan" with no amount, minimum, end date or details label; "today" is not an end date.
- PassOriginal wordingHeadline "Find your material match." and "your sofa soulmate is just a click away" are distinctive copy, not stock phrases.
- PassTyposAll visible text, including the cookie notice and promo bar, is spelled correctly with no grammar errors.
- PassGuest accessHero with "SHOP SOFAS & LOVESEATS" button is visible; the account icon is optional and nothing requires signing in.
- PassCurrency and region
- PassContact or help link
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