Homepage scorecard · Tue Nov 10, 2026
Wayfair
Verdict · rubric v1.0, pre-calibration
Strong
35/40
- Lowest dimension
- Call to action, 1/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Christmas trees pictured and named in hero, plus home furnishings like a coffee table and wine fridge; search says "Find anything home..."
- Value & differentiationJudgment
All 3 checks pass. Concrete benefit: Badge reads "fast & free shipping", a service claim about delivery, with a "Some exclusions apply" note.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: "The Christmas tree market" and "72-Hour Clearout" name the offers in their own words rather than stock phrases.
- Call to actionBoth
0 of 2 checks pass. Main button in first screen: fail. Main button label: Only button-styled control in hero is an unlabeled purple arrow circle; "THE HOLIDAY SHOP" is a noun phrase.
- RelevanceBoth
Both checks pass. Guest access: Products and offers are visible with no sign-in required; only a standard account icon appears in the header.
- TrustJudgment
The check passes. Logo in header: Purple "wayfair" wordmark with logo icon is clearly shown in the header.
- Technical hygieneCheck
4 of 5 checks pass. Page heading: fail.
Checks
- PassProduct category in viewChristmas trees pictured and named in hero, plus home furnishings like a coffee table and wine fridge; search says "Find anything home..."
- FailPage heading
- PassLive hero text
- PassHero offerHero "The Christmas tree market" and "up to 60% OFF: 72-Hour Clearout" present active seasonal and promotional campaigns.
- FailHeading in first screen
- PassText size
- PassSingle focal pointThe Christmas tree hero image fills most of the width and about 40% of the viewport height, with clear white headline over photo.
- FailMain button in first screen
- FailMain button labelOnly button-styled control in hero is an unlabeled purple arrow circle; "THE HOLIDAY SHOP" is a noun phrase.
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerPurple "wayfair" wordmark with logo icon is clearly shown in the header.
- PassOverlay size
- PassFirst screen unobstructedNo email or SMS signup modal or discount dialog visible; page content is fully shown.
- PassPage load
- PassConcrete benefitBadge reads "fast & free shipping", a service claim about delivery, with a "Some exclusions apply" note.
- PassStore-specific benefit"Wayfair Delivers fast & free shipping" is a named program, but free shipping is a generic claim; "72-Hour Clearout" is a time-limited sale, not a brand-specific feature.
- PassOffer terms"up to 60% OFF" gives an amount and "72-Hour" a time window; hero shows "Some exclusions apply".
- PassOriginal wording"The Christmas tree market" and "72-Hour Clearout" name the offers in their own words rather than stock phrases.
- PassTyposAll visible text is spelled correctly; "Clearout" is a valid styled term and the lowercase "up to" is styling.
- PassGuest accessProducts and offers are visible with no sign-in required; only a standard account icon appears in the header.
- PassCurrency and region
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