Homepage scorecard · Tue Nov 10, 2026

Wayfair

Verdict · rubric v1.0, pre-calibration

Strong

35/40

Lowest dimension
Call to action, 1/5
Screenshot of the Wayfair homepage on Nov 10, 2026, phone, above the fold
Nov 10, 2026 · phone, above the fold
Homepage URL
https://www.wayfair.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Christmas trees pictured and named in hero, plus home furnishings like a coffee table and wine fridge; search says "Find anything home..."

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Badge reads "fast & free shipping", a service claim about delivery, with a "Some exclusions apply" note.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "The Christmas tree market" and "72-Hour Clearout" name the offers in their own words rather than stock phrases.

  • Call to actionBoth

    0 of 2 checks pass. Main button in first screen: fail. Main button label: Only button-styled control in hero is an unlabeled purple arrow circle; "THE HOLIDAY SHOP" is a noun phrase.

  • RelevanceBoth

    Both checks pass. Guest access: Products and offers are visible with no sign-in required; only a standard account icon appears in the header.

  • TrustJudgment

    The check passes. Logo in header: Purple "wayfair" wordmark with logo icon is clearly shown in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewChristmas trees pictured and named in hero, plus home furnishings like a coffee table and wine fridge; search says "Find anything home..."
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero "The Christmas tree market" and "up to 60% OFF: 72-Hour Clearout" present active seasonal and promotional campaigns.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointThe Christmas tree hero image fills most of the width and about 40% of the viewport height, with clear white headline over photo.
  • FailMain button in first screen
  • FailMain button labelOnly button-styled control in hero is an unlabeled purple arrow circle; "THE HOLIDAY SHOP" is a noun phrase.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerPurple "wayfair" wordmark with logo icon is clearly shown in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS signup modal or discount dialog visible; page content is fully shown.
  • PassPage load
  • PassConcrete benefitBadge reads "fast & free shipping", a service claim about delivery, with a "Some exclusions apply" note.
  • PassStore-specific benefit"Wayfair Delivers fast & free shipping" is a named program, but free shipping is a generic claim; "72-Hour Clearout" is a time-limited sale, not a brand-specific feature.
  • PassOffer terms"up to 60% OFF" gives an amount and "72-Hour" a time window; hero shows "Some exclusions apply".
  • PassOriginal wording"The Christmas tree market" and "72-Hour Clearout" name the offers in their own words rather than stock phrases.
  • PassTyposAll visible text is spelled correctly; "Clearout" is a valid styled term and the lowercase "up to" is styling.
  • PassGuest accessProducts and offers are visible with no sign-in required; only a standard account icon appears in the header.
  • PassCurrency and region

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