Homepage scorecard · Tue Nov 10, 2026
Ruggable
Verdict · rubric v1.0, pre-calibration
Strong
37/40
- Lowest dimension
- Value & differentiation, 2/5

Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Hero photo shows living room furniture (armchair, sofa, coffee table, rug) and a rug store header; heading "Preparing For Guests"…
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: Visible text only gives sale and discount messaging, a countdown, and a heading "Preparing For Guests"; no product feature…
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: "Last Chance Hosting Sale" and "Preparing For Guests" tie the sale to a hosting occasion, beyond a stock "Up to 40% off" line.
- Call to actionBoth
Both checks pass. Main button label: Most prominent button is red "SHOP SALE", beginning with the imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: Hero and "SHOP SALE" button are usable without sign-in; no returning-customer greeting or sign-in wall.
- TrustBoth
Both checks pass. Logo in header: "Ruggable" wordmark is clearly legible in the centre of the header.
- Technical hygieneCheck
All 5 checks pass.
Checks
- PassProduct category in viewHero photo shows living room furniture (armchair, sofa, coffee table, rug) and a rug store header; heading "Preparing For Guests"; no modal covers the view.
- PassPage heading
- PassLive hero text
- PassHero offerHero copy reads "Last Chance Hosting Sale Ends Soon" and "Up to 40% Off" with a "SHOP SALE" button.
- FailHeading in first screen
- PassText size
- PassSingle focal pointFull-width hero image with large "Up to 40% Off" headline and red button fills most of the viewport; promo bar is small.
- PassMain button in first screen
- PassMain button labelMost prominent button is red "SHOP SALE", beginning with the imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header"Ruggable" wordmark is clearly legible in the centre of the header.
- PassOverlay size
- PassFirst screen unobstructedNo email or SMS signup modal visible; only promo bar, header and hero.
- PassPage load
- FailConcrete benefitVisible text only gives sale and discount messaging, a countdown, and a heading "Preparing For Guests"; no product feature, material or guarantee stated.
- PassOffer termsOffer shows amount "Up to 40% Off" and a countdown "01d : 21h : 18m : 54s" end time in the promo bar.
- PassOriginal wording"Last Chance Hosting Sale" and "Preparing For Guests" tie the sale to a hosting occasion, beyond a stock "Up to 40% off" line.
- PassTyposAll visible text is spelled correctly and grammatical, e.g. "Last Chance Hosting Sale Ends Soon", "Preparing For Guests".
- PassGuest accessHero and "SHOP SALE" button are usable without sign-in; no returning-customer greeting or sign-in wall.
- PassCurrency and region
- PassContact or help link
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