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Homepage scorecard · Tue Nov 10, 2026

Royal Caribbean

Verdict · rubric v1.0, pre-calibration

Strong

39/40

Lowest dimension
Technical hygiene, 4/5
Screenshot of the Royal Caribbean homepage on Nov 10, 2026, phone, above the fold
Nov 10, 2026 · phone, above the fold
Homepage URL
https://www.royalcaribbean.com/
Vertical
Other
Kind
Product-led

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie notice covers about 40% of viewport; unobstructed part shows tabs of cruise brands (Royal Caribbean, Celebrity Cruises…

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Hero states checkable claims: "Up to $150 credit to spend onboard" and "3rd and 4th guests sail free".

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Copy has its own phrasing: "BLACK FRIDAY BEAT THE CLOCK", "Cyber Bonus: Up to $150 credit to spend onboard", "3rd and 4th guests sail free".

  • Call to actionBoth

    Both checks pass. Main button label: Yellow button labeled "Shop now" begins with imperative verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: Hero offer and "Shop now" are visible with no sign-in required; the account icon is only an optional link.

  • TrustBoth

    Both checks pass. Logo in header: "ROYAL CARIBBEAN" logo in top tab and crown-anchor logo centered in the header are clearly legible.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • PassProduct category in viewCookie notice covers about 40% of viewport; unobstructed part shows tabs of cruise brands (Royal Caribbean, Celebrity Cruises, Silversea) and a swimmer, with "3rd and 4th guests sail free".
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero copy: "BLACK FRIDAY BEAT THE CLOCK", "UP TO $950 OFF", "Cyber Bonus: Up to $150 credit to spend onboard*".
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointHero photo with large "UP TO $950 OFF" headline and yellow button fills most of the unobstructed area above the cookie banner.
  • PassMain button in first screen
  • PassMain button labelYellow button labeled "Shop now" begins with imperative verb "Shop".
  • PassSearch in first screen
  • FailMenu button
  • FailOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"ROYAL CARIBBEAN" logo in top tab and crown-anchor logo centered in the header are clearly legible.
  • PassOverlay size
  • PassFirst screen unobstructedOnly a bottom cookie notice with privacy links and "Manage Preferences" covers about 40% of the screen; no email or SMS signup.
  • PassPage load
  • PassConcrete benefitHero states checkable claims: "Up to $150 credit to spend onboard" and "3rd and 4th guests sail free".
  • PassStore-specific benefit"3rd and 4th guests sail free" and onboard credit are tied to this cruise line's own offer, not generic store claims.
  • PassOffer termsOffers show amounts: "UP TO $950 OFF", "Up to $150 credit", and an asterisk after "onboard*"; "3rd and 4th guests sail free" has no terms visible.
  • PassOriginal wordingCopy has its own phrasing: "BLACK FRIDAY BEAT THE CLOCK", "Cyber Bonus: Up to $150 credit to spend onboard", "3rd and 4th guests sail free".
  • PassTyposAll visible text, including the cookie notice and hero copy, is spelled correctly and grammatical.
  • PassGuest accessHero offer and "Shop now" are visible with no sign-in required; the account icon is only an optional link.
  • PassCurrency and region
  • PassContact or help link

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