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Homepage scorecard · Tue Nov 10, 2026

QVC

Verdict · rubric v1.0, pre-calibration

Weak

22/40

Lowest dimension
Headline, 1/5
Screenshot of the QVC homepage on Nov 10, 2026, phone, above the fold
Nov 10, 2026 · phone, above the fold
Homepage URL
https://www.qvc.com/
Vertical
Department & mass
Kind
Storefront

Dimensions

  • HeadlineJudgment

    0 of 2 checks pass. Product category in view: Full-screen email signup modal covers the viewport; only people photos and fine print, no product or category word on the page beneath. Hero offer: Primary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand, not a hero campaign.

  • Value & differentiationJudgment

    The check fails. Concrete benefit: Only text visible is on the modal layer, which does not count; nothing on the page beneath states a claim.

  • Design & hierarchyBoth

    1 of 5 checks pass. Capped at 2/5 by Overlay size. Single focal point: Full-screen form modal with email field and "CONTINUE" covers the viewport; no merchandising hero is visible. First screen unobstructed: Email signup modal offering "15% Off Your Order with email sign-up*" fills the whole viewport.

  • Copy & voiceJudgment

    1 of 2 checks pass. Original wording: All copy is on the modal layer; no marketing copy is visible outside it.

  • Call to actionBoth

    1 of 2 checks pass. Main button label: Only button is "CONTINUE" and it sits on the overlay; no button-styled CTA is visible outside the overlay.

  • RelevanceBoth

    Both checks pass. Guest access: Modal asks only for an email for a first-time subscriber discount, has a close X, and does not require sign-in or account creation.

  • TrustBoth

    1 of 2 checks pass. Logo in header: No QVC logo or wordmark at the top of the modal or header; "QVC" appears only in small fine print.

  • Technical hygieneCheck

    All 5 checks pass.

Checks

  • FailProduct category in viewFull-screen email signup modal covers the viewport; only people photos and fine print, no product or category word on the page beneath.
  • PassPage heading
  • PassLive hero text
  • FailHero offerPrimary text is "15% Off Your Order with email sign-up*" inside a blocking modal, an email-signup demand, not a hero campaign.
  • FailHeading in first screen
  • PassText size
  • FailSingle focal pointFull-screen form modal with email field and "CONTINUE" covers the viewport; no merchandising hero is visible.
  • PassMain button in first screen
  • FailMain button labelOnly button is "CONTINUE" and it sits on the overlay; no button-styled CTA is visible outside the overlay.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • FailLogo in headerNo QVC logo or wordmark at the top of the modal or header; "QVC" appears only in small fine print.
  • FailOverlay size
  • FailFirst screen unobstructedEmail signup modal offering "15% Off Your Order with email sign-up*" fills the whole viewport.
  • PassPage load
  • FailConcrete benefitOnly text visible is on the modal layer, which does not count; nothing on the page beneath states a claim.
  • FailOriginal wordingAll copy is on the modal layer; no marketing copy is visible outside it.
  • PassTyposVisible text including the fine print reads correctly, with no misspelling or clear grammar error found.
  • PassGuest accessModal asks only for an email for a first-time subscriber discount, has a close X, and does not require sign-in or account creation.
  • PassCurrency and region
  • PassContact or help link

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