Homepage scorecard · Tue Nov 10, 2026
Purple
Verdict · rubric v1.0, pre-calibration
Strong
33/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: No full modal; hero banner says "Shop deals on mattresses, bases, pillows" and photo shows a mattress on an adjustable base.
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: After closing the popup: Unobstructed text has "Refer & get $100", "Less pain. Better sleep." and sale copy; no checkable product claim, only a referral reward…
- Design & hierarchyBoth
3 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: A promotional email signup modal, "Sign up for $150 instant gift credit" with an email field, blocks the viewport.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: Tagline "Less pain. Better sleep." and "Shop deals on mattresses, bases, pillows + more" name the offer in own words…
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: Most prominent button is "Shop sale", beginning with the imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: The modal asks for an email only, with a close X, not a sign-in or account creation. No returning-customer greeting is shown.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: The "purple" wordmark with tagline is clearly legible in the header.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewAfter closing the popup: No full modal; hero banner says "Shop deals on mattresses, bases, pillows" and photo shows a mattress on an adjustable base.
- PassPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Unobstructed hero banner reads "Black Friday Sale" and "Shop deals on mattresses, bases, pillows + more" with a Shop sale button.
- PassHeading in first screen
- FailText size
- PassSingle focal pointAfter closing the popup: Sale banner and large mattress photo each fill big areas; the photo is the clear dominant visual, though a chat bubble partly overlaps it.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: Most prominent button is "Shop sale", beginning with the imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: The "purple" wordmark with tagline is clearly legible in the header.
- FailOverlay size
- FailFirst screen unobstructedA promotional email signup modal, "Sign up for $150 instant gift credit" with an email field, blocks the viewport.
- PassPage load
- FailConcrete benefitAfter closing the popup: Unobstructed text has "Refer & get $100", "Less pain. Better sleep." and sale copy; no checkable product claim, only a referral reward, praise and a sale.
- PassOffer termsAfter closing the popup: Banner offers "Black Friday Sale" with a "Details" link; promo bar gives "$100" amount for referral.
- PassOriginal wordingAfter closing the popup: Tagline "Less pain. Better sleep." and "Shop deals on mattresses, bases, pillows + more" name the offer in own words, not only stock phrases.
- PassTyposAll visible text, including the modal fine print, is correctly spelled and grammatical; no errors found.
- PassGuest accessThe modal asks for an email only, with a close X, not a sign-in or account creation. No returning-customer greeting is shown.
- PassCurrency and region
- PassContact or help link
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