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Homepage scorecard · Tue Nov 10, 2026

Old Navy

Verdict · rubric v1.0, pre-calibration

Strong

33/40

Lowest dimension
Headline, 2/5
Screenshot of the Old Navy homepage on Nov 10, 2026, phone, above the fold
Nov 10, 2026 · phone, above the fold
Homepage URL
https://oldnavy.gap.com/
Vertical
Apparel & footwear
Kind
Storefront

Dimensions

  • HeadlineJudgment

    1 of 2 checks pass. Product category in view: Cookie notice covers the lower viewport, under 80%. Unobstructed part has only brand names, "40% Off Everything" and "Search for your fave"…

  • Value & differentiationJudgment

    All 3 checks pass. Concrete benefit: Visible claims are only "Free shipping on orders $50+ for Encore Members" and a 40% off sale.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Friends & Family Event" and "Ask Navy" are somewhat distinctive, but main copy "40% Off Everything" and "Shop Now" are stock.

  • Call to actionBoth

    1 of 2 checks pass. Main button in first screen: fail.

  • RelevanceBoth

    Both checks pass. Guest access: "Shop Now" and search are available; "Sign In or Join Now" is optional and the 40% off offer needs no account.

  • TrustBoth

    Both checks pass. Logo in header: "OLD NAVY" wordmark is clearly legible in the header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • FailProduct category in viewCookie notice covers the lower viewport, under 80%. Unobstructed part has only brand names, "40% Off Everything" and "Search for your fave"; no clothing category word or product shown.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero banner reads "Friends & Family Event" and "40% Off Everything" with "Shop Now", an active promotional offer, unobstructed.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointGreen hero with "40% Off Everything" is the dominant block, roughly 40% or more of the unobstructed area, with clear priority.
  • FailMain button in first screen
  • PassMain button labelThe most prominent control outside nav and overlay is "Shop Now", which begins with the imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"OLD NAVY" wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedOnly a bottom privacy and cookie notice with no email field, about 33% of the height. No signup modal.
  • PassPage load
  • PassConcrete benefitVisible claims are only "Free shipping on orders $50+ for Encore Members" and a 40% off sale. The free shipping minimum is a checkable service claim.
  • PassStore-specific benefitFree shipping over $50 is generic, but "Encore Members" is the store's own named loyalty program tied to the offer.
  • PassOffer terms"40% Off Everything" shows amount, "Ends 11/11. Exclusions apply."; free shipping shows "$50+" and a "Details" link.
  • PassOriginal wording"Friends & Family Event" and "Ask Navy" are somewhat distinctive, but main copy "40% Off Everything" and "Shop Now" are stock. "Search for your fave" is a playful turn of phrase.
  • PassTyposNo misspellings or grammar errors visible; "ails" is a cut-off word at the screen edge, and the cookie text reads correctly.
  • PassGuest access"Shop Now" and search are available; "Sign In or Join Now" is optional and the 40% off offer needs no account.
  • PassCurrency and region
  • PassContact or help link

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