Homepage scorecard · Tue Nov 10, 2026
Kohl’s
Verdict · rubric v1.0, pre-calibration
Strong
34/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: Only the headline "Sweaters you'll want in every color." names a product category, visible at the bottom; no modal covers the page.
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: fail.
- Design & hierarchyBoth
4 of 5 checks pass. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass.
- Call to actionBoth
1 of 2 checks pass. Main button label: fail.
- RelevanceBoth
Both checks pass.
- TrustJudgment
The check passes.
- Technical hygieneCheck
4 of 5 checks pass. Text size: fail.
Checks
- PassProduct category in viewOnly the headline "Sweaters you'll want in every color." names a product category, visible at the bottom; no modal covers the page.
- PassPage heading
- PassLive hero text
- PassHero offer
- FailHeading in first screen
- FailText size
- PassSingle focal point
- PassMain button in first screen
- FailMain button label
- PassSearch in first screen
- PassMenu button
- PassOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in header
- PassOverlay size
- PassFirst screen unobstructed
- PassPage load
- FailConcrete benefit
- PassOffer terms
- PassOriginal wording
- PassTypos
- PassGuest access
- PassCurrency and region
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