Page Teardown, home

Homepage scorecard · Tue Nov 10, 2026

DICK'S Sporting Goods

Verdict · rubric v1.0, pre-calibration

Strong

35/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the DICK'S Sporting Goods homepage on Nov 10, 2026, phone, above the fold
Nov 10, 2026 · phone, above the fold
Homepage URL
https://www.dickssportinggoods.com/
Vertical
Outdoor & sporting goods
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Category pills "Holiday Gift Guide", "Hoodies & Sweats", "Hot Deals" visible; no modal covers 80% of the viewport.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Only discounts, category names and an "Earn Points" prompt; no checkable product or service claim outside the overlays.

  • Design & hierarchyBoth

    3 of 5 checks pass. First screen unobstructed: A "GET $20 OFF" discount tab sits over the hero, an overlay discount prompt, plus an app banner, though no full email modal. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: Copy is stock: "Up to 50% Off", "Shop Now", "Holiday Deal Dash" is a mild turn of phrase naming the event in its own words.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button-styled control outside overlays is the "Shop Now" link in the promo bar, or pill labels; hero has no button.

  • RelevanceBoth

    Both checks pass. Guest access: "Sign In to Earn Points" is optional; hero, category pills and search let a guest start shopping.

  • TrustBoth

    Both checks pass. Logo in header: The green "DICK'S" logo is clearly visible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Text size: fail.

Checks

  • PassProduct category in viewCategory pills "Holiday Gift Guide", "Hoodies & Sweats", "Hot Deals" visible; no modal covers 80% of the viewport. The bottom app banner is small.
  • PassPage heading
  • PassLive hero text
  • PassHero offerHero banner "UP TO 50% OFF" and promo bar "Holiday Deal Dash: Up to 50% Off" present an active seasonal offer.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointLarge red hero "UP TO 50% OFF" fills the width and the lower half of the viewport with strong figure-ground contrast.
  • PassMain button in first screen
  • PassMain button labelMost prominent button-styled control outside overlays is the "Shop Now" link in the promo bar, or pill labels; hero has no button. "Shop Now" begins with verb.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerThe green "DICK'S" logo is clearly visible in the header.
  • PassOverlay size
  • FailFirst screen unobstructedA "GET $20 OFF" discount tab sits over the hero, an overlay discount prompt, plus an app banner, though no full email modal.
  • PassPage load
  • FailConcrete benefitOnly discounts, category names and an "Earn Points" prompt; no checkable product or service claim outside the overlays.
  • PassOffer termsPromo bar shows "Up to 50% Off" and "Valid thru 11/10/26", so amount and end date are shown.
  • PassOriginal wordingCopy is stock: "Up to 50% Off", "Shop Now", "Holiday Deal Dash" is a mild turn of phrase naming the event in its own words.
  • PassTyposNo misspellings or grammar errors visible; "Sign In to Earn Points" and the app banner text read correctly.
  • PassGuest access"Sign In to Earn Points" is optional; hero, category pills and search let a guest start shopping.
  • PassCurrency and region
  • PassContact or help link

Think we got this wrong? Email support@pageteardown.com. We reply within 2 business days and fix confirmed errors within 7.

Every night for DICK'S Sporting GoodsBack to the board