Blue Nile

Checks

• PassProduct category in viewCookie notice covers about 37% of viewport, not 80%. Hero shows rings and bracelets worn on hands, and the promo bar says "select jewelry".
• PassPage heading
• PassLive hero text
• PassHero offerHero reads "THE BRIGHTEST JOY in the smallest box" with a "UP TO 40% OFF* SELECT JEWELRY" button and a promo bar; a seasonal gift campaign.
• PassHeading in first screen
• FailText size
• PassSingle focal pointThe gift-box hero image fills most of the unobstructed area with centered headline over it; the cookie panel sits at the bottom and does not compete.
• PassMain button in first screen
• FailMain button labelThe most prominent button reads "UP TO 40% OFF* SELECT JEWELRY", a discount tag with no imperative verb.
• PassSearch in first screen
• PassMenu button
• FailOpen search box
• PassHTTPS certificate
• PassImage loading
• PassLogo in header"Blue Nile" wordmark is clearly legible at top left of the header.
• PassOverlay size
• PassFirst screen unobstructedOnly a bottom cookie and privacy notice with no email field, about 37% of height; no promotional signup modal.
• PassPage load
• FailConcrete benefitVisible text only gives a discount ("Up to 40% off*"), a gift tagline and product names; no checkable claim about products or service.
• PassOffer termsPromo bar and button both state the amount "Up to 40% off*" with an asterisk for terms.
• PassOriginal wordingHeadline "THE BRIGHTEST JOY in the smallest box" is an original turn of phrase, not a stock line.
• PassTyposAll visible text, including the cookie notice and promo bar, is spelled correctly with no grammar errors.
• PassGuest accessHero with a shop button is visible; only a cookie notice overlays. No sign-in demand or returning-customer greeting.
• PassCurrency and region
• PassContact or help link