Homepage scorecard · Tue Nov 10, 2026
Athleta
Verdict · rubric v1.0, pre-calibration
Strong
33/40
- Lowest dimension
- Value & differentiation, 2/5
Dimensions
- HeadlineJudgment
Both checks pass. Product category in view: After closing the popup: Nav tabs and hero show "Shop Women" and "Shop Girl" plus people in apparel; category words visible, no modal covering viewport.
- Value & differentiationJudgment
1 of 2 checks pass. Concrete benefit: After closing the popup: Only discounts and a card offer ("20% off your first purchase", "40% OFF* TOP GIFTS"); no product or service claim.
- Design & hierarchyBoth
2 of 5 checks pass. Capped at 2/5 by Overlay size. First screen unobstructed: Modal "Score 15% off* when you sign up for emails and texts." with "Get 15% Off" button blocks the viewport. Heading in first screen: fail.
- Copy & voiceJudgment
Both checks pass. Original wording: After closing the popup: "20% off your first purchase with your new card at Athleta" and "40% OFF* TOP GIFTS" name specific offers in own wording.
- Call to actionBoth
Both checks pass. Main button label: After closing the popup: Most prominent white pill buttons read "Shop Women" and "Shop Girl", beginning with imperative verb "Shop".
- RelevanceBoth
Both checks pass. Guest access: Modal asks for email/text signup, which is not a sign-in wall; it has a close X and nothing assumes an account.
- TrustBoth
Both checks pass. Logo in header: After closing the popup: "ATHLETA" wordmark clearly legible in the maroon header.
- Technical hygieneCheck
3 of 5 checks pass. Page heading: fail. Text size: fail.
Checks
- PassProduct category in viewAfter closing the popup: Nav tabs and hero show "Shop Women" and "Shop Girl" plus people in apparel; category words visible, no modal covering viewport. App banner is small.
- FailPage heading
- PassLive hero text
- PassHero offerAfter closing the popup: Hero headline "40% OFF* TOP GIFTS" with Shop buttons presents a promotional offer.
- FailHeading in first screen
- FailText size
- PassSingle focal pointAfter closing the popup: Maroon hero with "40% OFF* TOP GIFTS" and the photo below dominate; the stacked top banners are small compared with the hero.
- PassMain button in first screen
- PassMain button labelAfter closing the popup: Most prominent white pill buttons read "Shop Women" and "Shop Girl", beginning with imperative verb "Shop".
- PassSearch in first screen
- PassMenu button
- FailOpen search box
- PassHTTPS certificate
- PassImage loading
- PassLogo in headerAfter closing the popup: "ATHLETA" wordmark clearly legible in the maroon header.
- FailOverlay size
- FailFirst screen unobstructedModal "Score 15% off* when you sign up for emails and texts." with "Get 15% Off" button blocks the viewport.
- PassPage load
- FailConcrete benefitAfter closing the popup: Only discounts and a card offer ("20% off your first purchase", "40% OFF* TOP GIFTS"); no product or service claim.
- PassOffer termsAfter closing the popup: "40% OFF*" shows amount and "*Details" link; card offer shows "20% off" and "Details".
- PassOriginal wordingAfter closing the popup: "20% off your first purchase with your new card at Athleta" and "40% OFF* TOP GIFTS" name specific offers in own wording.
- PassTyposAll visible text reads correctly, including "Get the latest news on drops, exclusive sales, and more - all in one place."
- PassGuest accessModal asks for email/text signup, which is not a sign-in wall; it has a close X and nothing assumes an account.
- PassCurrency and region
- PassContact or help link
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