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Homepage scorecard · Tue Nov 10, 2026

Article

Verdict · rubric v1.0, pre-calibration

Strong

36/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Article homepage on Nov 10, 2026, phone, above the fold
Nov 10, 2026 · phone, above the fold
Homepage URL
https://www.article.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Cookie panel covers under 80%; hero says "SHOP SOFAS & LOVESEATS" and "sofa soulmate" on the page itself, naming sofas as the category.

  • Value & differentiationJudgment

    2 of 3 checks pass. Capped at 2/5 by Offer terms. Offer terms: Promo bar offers a "free Interior Design Plan" with no amount, minimum, end date or details label; it is only a link.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "Find your material match." and "your sofa soulmate is just a click away" are original phrasing, not stock lines.

  • Call to actionBoth

    Both checks pass. Main button label: Most prominent button outside the overlay is "SHOP SOFAS & LOVESEATS", beginning with the verb "Shop".

  • RelevanceBoth

    Both checks pass. Guest access: Hero shows "SHOP SOFAS & LOVESEATS" with no sign-in needed; account icon is only an optional header icon.

  • TrustBoth

    Both checks pass. Logo in header: "ARTICLE." wordmark is clearly legible in the header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewCookie panel covers under 80%; hero says "SHOP SOFAS & LOVESEATS" and "sofa soulmate" on the page itself, naming sofas as the category.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero "Find your material match." with "SHOP SOFAS & LOVESEATS" presents a product campaign; the promo bar offers a free Interior Design Plan.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointThe hero image with large white headline "Find your material match." is the dominant block; the cookie panel is a bottom notice, not a full-screen form.
  • PassMain button in first screen
  • PassMain button labelMost prominent button outside the overlay is "SHOP SOFAS & LOVESEATS", beginning with the verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"ARTICLE." wordmark is clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedBottom cookie notice with "Reject All", "Customize" and "Accept All" buttons, no email field; covers about half the viewport.
  • PassPage load
  • PassConcrete benefitPromo bar offers "get a free Interior Design Plan today" from stylists, a specific service; hero names "soft, cozy fabrics" and "sleek, long-lasting leathers".
  • PassStore-specific benefitThe "free Interior Design Plan" from "our stylists" is the store's own service, not a typical competitor claim.
  • FailOffer termsPromo bar offers a "free Interior Design Plan" with no amount, minimum, end date or details label; it is only a link.
  • PassOriginal wording"Find your material match." and "your sofa soulmate is just a click away" are original phrasing, not stock lines.
  • PassTyposNo misspellings or grammar errors in the banner, hero, search box or cookie panel text.
  • PassGuest accessHero shows "SHOP SOFAS & LOVESEATS" with no sign-in needed; account icon is only an optional header icon.
  • PassCurrency and region
  • PassContact or help link

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