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Homepage scorecard · Mon Nov 9, 2026

Williams Sonoma

Verdict · rubric v1.0, pre-calibration

Strong

33/40

Lowest dimension
Value & differentiation, 2/5
Screenshot of the Williams Sonoma homepage on Nov 9, 2026, phone, above the fold
Nov 9, 2026 · phone, above the fold
Homepage URL
https://www.williams-sonoma.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Breville espresso machine pictured prominently, plus headline text "Select Breville Espresso Machines"; no modal covers the page.

  • Value & differentiationJudgment

    1 of 2 checks pass. Concrete benefit: Only "Up to $300 Off" discount and product names; no feature, material, guarantee or other checkable claim is visible.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "LAST DAY" and "Select Breville Espresso Machines" name the specific offer, but "Up to $300 Off" is stock…

  • Call to actionBoth

    1 of 2 checks pass. Main button in first screen: fail.

  • RelevanceBoth

    Both checks pass. Guest access: Hero offer and "SHOP BREVILLE DEALS" button are visible without sign-in; only an account icon appears.

  • TrustBoth

    Both checks pass. Logo in header: "WILLIAMS SONOMA" wordmark clearly legible in the header.

  • Technical hygieneCheck

    3 of 5 checks pass. Page heading: fail. Text size: fail.

Checks

  • PassProduct category in viewBreville espresso machine pictured prominently, plus headline text "Select Breville Espresso Machines"; no modal covers the page.
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero copy "Up to $300 Off" "Select Breville Espresso Machines" with "LAST DAY" presents a promotional product campaign.
  • FailHeading in first screen
  • FailText size
  • PassSingle focal pointSingle Breville hero block fills the lower viewport, well over 40%, with dark text and the machine clearly dominant.
  • FailMain button in first screen
  • PassMain button labelBlack button "SHOP BREVILLE DEALS" begins with the imperative verb "Shop".
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in header"WILLIAMS SONOMA" wordmark clearly legible in the header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS signup modal; only a small chat icon at bottom right of the hero.
  • PassPage load
  • FailConcrete benefitOnly "Up to $300 Off" discount and product names; no feature, material, guarantee or other checkable claim is visible.
  • PassOffer termsOffer shows its amount: "Up to $300 Off", plus "LAST DAY" as an end indicator.
  • PassOriginal wording"LAST DAY" and "Select Breville Espresso Machines" name the specific offer, but "Up to $300 Off" is stock; naming the specific product category passes narrowly.
  • PassTyposAll visible text is spelled correctly; "Potte" is cut off at the screen edge.
  • PassGuest accessHero offer and "SHOP BREVILLE DEALS" button are visible without sign-in; only an account icon appears.
  • PassCurrency and region
  • PassContact or help link

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