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Homepage scorecard · Mon Nov 9, 2026

Wayfair

Verdict · rubric v1.0, pre-calibration

Strong

34/40

Lowest dimension
Call to action, 1/5
Screenshot of the Wayfair homepage on Nov 9, 2026, phone, above the fold
Nov 9, 2026 · phone, above the fold
Homepage URL
https://www.wayfair.com/
Vertical
Home & furnishings
Kind
Storefront

Dimensions

  • HeadlineJudgment

    Both checks pass. Product category in view: Christmas trees pictured with gifts, plus "Christmas tree market" headline and bedding products; search says "Find anything home...".

  • Value & differentiationJudgment

    2 of 3 checks pass. Store-specific benefit: Badge "Wayfair delivers fast & free shipping*" is generic free shipping; "72-HR clearout" is a sale. Nothing store-specific.

  • Design & hierarchyBoth

    4 of 5 checks pass. Heading in first screen: fail.

  • Copy & voiceJudgment

    Both checks pass. Original wording: "The Christmas tree market" is a distinct turn of phrase naming the offer, beyond stock phrases.

  • Call to actionBoth

    0 of 2 checks pass. Main button in first screen: fail. Main button label: Only button-styled control is an unlabeled purple arrow circle under "Christmas tree market"; no verb label.

  • RelevanceBoth

    Both checks pass. Guest access: Hero and products visible with no sign-in required; account icon is only a header link.

  • TrustJudgment

    The check passes. Logo in header: Purple "wayfair" wordmark with logo icon centered in header.

  • Technical hygieneCheck

    4 of 5 checks pass. Page heading: fail.

Checks

  • PassProduct category in viewChristmas trees pictured with gifts, plus "Christmas tree market" headline and bedding products; search says "Find anything home...".
  • FailPage heading
  • PassLive hero text
  • PassHero offerHero "The Christmas tree market" and promo bar "UP TO 60% OFF | 72-HR CLEAROUT" present a seasonal campaign.
  • FailHeading in first screen
  • PassText size
  • PassSingle focal pointChristmas tree hero image fills roughly 40% of viewport with large white headline over the photo, clear priority.
  • FailMain button in first screen
  • FailMain button labelOnly button-styled control is an unlabeled purple arrow circle under "Christmas tree market"; no verb label.
  • PassSearch in first screen
  • PassMenu button
  • PassOpen search box
  • PassHTTPS certificate
  • PassImage loading
  • PassLogo in headerPurple "wayfair" wordmark with logo icon centered in header.
  • PassOverlay size
  • PassFirst screen unobstructedNo email or SMS modal; page shows header, search, promo bar and hero unobstructed.
  • PassPage load
  • PassConcrete benefitBadge states "fast & free shipping*" and "72-HR CLEAROUT", a checkable service claim and time window.
  • FailStore-specific benefitBadge "Wayfair delivers fast & free shipping*" is generic free shipping; "72-HR clearout" is a sale. Nothing store-specific.
  • PassOffer termsPromo bar "UP TO 60% OFF" gives amount and 72-hour window; hero shows "Some exclusions apply."
  • PassOriginal wording"The Christmas tree market" is a distinct turn of phrase naming the offer, beyond stock phrases.
  • PassTyposVisible text such as "Christmas tree market" and "Some exclusions apply" has no misspellings or grammar errors.
  • PassGuest accessHero and products visible with no sign-in required; account icon is only a header link.
  • PassCurrency and region

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